Sleep Sets – Which tribe do you belong to?

This year Sleep Set’s were entitled ‘The Science of Tribes’. Each set was assigned a certain ‘tribe’ to embody. The designers task was to try and explore the different, innovative ways you can interpret a room scheme, by someones desires, attitudes and beliefs rather than grouping guests by age or wealth.

There were 5 different concepts to go along 5 selected ‘tribes’, check out the designs below!

‘ESTABLISHED TRIBE’ – MITSUI DESIGNTEC

Mitsui Designtec‘s design was made for a guest of distinction, with premium, high-end desires and the space was made to gratify all five senses. The set ‘Sensuous Ambience‘ made for the ‘established tribe’ blurred the boundaries of being outside with nature and feeling the complete comfort of home. Every texture, colour and perfume was made just to fill all the senses, and it was stunningly achieved. This set was built and constructed by Barr Joinery who also hand carved this impressive bathtub, in their Oxfordshire studios! BCFA members who supplied products for this space were; Laufen, Hypnos and Chelsom.

‘PEFORMERS TRIBE’ – STUDIO PROOF

This set designed by Studio Proof, was conceived in order to meet the demands of the 21st century high achiever, the ‘performers tribe’. Named ‘Hotel Confidential‘, it delivered privacy, intimacy, unexpected delights and the highest standards of contemporary hospitality. The space was a truly calming and delightful one.This set was built by County Contractors and BCFA Members that supplied products for this installation are; O’Donnell Furniture, Ulster Carpets, The Fine Cotton Company, The Fine Bedding Company, Villeroy & Boch, Silent Gliss, Newmor Wallcoverings and Chelsom.

‘SENSATION-ORIENTATED TRIBE’ – AUKETT SWANKE

This set design by Aukett Swanke, was envisioned for a client searching for fun, thrills and action! The room named ‘Bivouac‘ was a fully immersive space, that gently challenged the guests acoustic, visual and physical sense on space. The ‘sensation-orientated tribe’ is for the group traveler who seeks complete escape from metropolis. This set was built by Sir Robert McAlpine and Mivan. BCFA members Laufen supplied the bathroom products for this installation.

‘INTELLECTUALS TRIBE’ – WOW ARCHITECTS

This set was design by WOW was made for guests who want to sense a connection with the space and feel real authenticity. The space inspired a thrill of discovery, satisfied needs and yet still exceeded our expectations in experience. It was a space for the ‘intellectual tribe’, people who want to feel the spirit of the city or place they are staying and being aware of their carbon footprint.This space seemed the most conceptual with the bed being on the ceiling!

‘AVANT-GARDE TRIBE’ – GENSLER

THE WINNERS!!

Gensler won this years competition with their concept for the non-conformists among us, the ‘avant-garde tribe’! This design was separated into geometric pods for sleeping and the bathroom, with a large area for interactions as the design was imagined for a creative, cosmopolitan and social guest.There were many BCFA members who supplied prodcuts for this set, they included; Artemide, Newmor Wallcoverings, Vescom, Laufen, Shaw Contract and Milliken.

Gensler’s winning concept was a space that built on the idea to make a hotel a creative space and transform it into a an area for the community. This ‘tribe’ is on the lookout for compelling experiences!

WHICH CONCEPT SPOKE TO YOU…WHAT TRIBE DO YOU BELONG TO?