La Perle Theatre at Al Habtoor City, Dubai

A new era of entertainment has swept over Dubai, our city of the month, with the debut of the La Perle Theatre at Al Habtoor City.
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 The stunning La Perle Theatre has a permanent show that was conceived by Franco Dragone, a founding father of the iconic Cirque du Soleil brand and partnered with the Al Habtoor Group, transports audiences into another world.

BCFA member Ferco seating was chosen to provide the seats for this uniquely designed theatre that creates a unparalleled experience for the audience. The show features 3-D projections and a dry stage that, during the show, is flooded with 2.7 million litres of water allowing aquatic manoeuvres and exhilarating stunts performed by 65 international artists. La Perle keeps audiences enthralled and at the edge of their seats. The visuals are accompanied by high definition speakers embedded in the walls behind the seats.

We spoke with Ferco’s CEO, Tim Barr to find out a little more about this amazing project. KIDMS117 web

What was the brief for this project?

Ferco worked alongside architects, Auerbach, Pollock, Friedlander; leading theatre designers from New York, to design, manufacture and install a bespoke theatre seat to meet their ambitious brief. This uniquely designed theatre creates a one-of-a-kind experience for audience members as each seat guarantees a magnificent view of the show.  The 1,300-seat theatre only contains 14 rows, which offers an intimate experience and places the audience face-to-face with the action.

What products did you supply, and can you tell us about their features and suitability?

The theatre was fitted with 1300 customised Paragon 755 linked and single seats with a Habtoor Cupholder and wooden outer seat and backs including Probax technology. The seats were required to be riser mounted to avoid the air conditioning outlets.

Where there any obstacles for this project, if so how did you overcome them?

The layout was extremely challenging with reverse curves and limited row depths to install seats with a high level of comfort.20170903_203533 webWhat are your thoughts on the finished theatre?

It has been a privilege to play a part in such a unique project, where the audience experience has been at the heart of decision making. The end result has been amazing as this is an incredible theatre with unbeatable special effects. I have been lucky enough to see the show and it is truly out of this world.

What was the clients reaction to the finished theatre?

The show has opened to five-star reviews; everyone is very happy with the outcome of the whole project and our seats.

Contact Ferco Seating


About Kate Nannery

Kate is the Marketing & Membership Executive for the BCFA. She thinks that the beauty of design comes from great craftsmanship and has a masters degree in tea-consumption. If you would like to appear in Design Insider, please email
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