The Creative Space: Gino Venturelli, Creative Director at Gerflor

Gino Venturelli, Creative Director, Gerflor resize

Once again, we delve into the mind of a creative and find out about a space that inspires them. This time, we speak with Gerflor’s Creative Director, Gino Venturelli and he tells us how a recent exhibition got his creative juices flowing…

So Gino, Can you tell us about a space that has inspired you recently and how?

During my last visit to Maison & Objet, the highly acclaimed, international, interior decoration fair in Paris, I was influenced by two colours – Candy rose and British green. They represent the move towards warmer accentuating colours in the immense Retro-style trend of the moment. pinkgreenThe Retro-trend is well established in vintage décor but now the revival is less about psychedelic colours and retro-pop interiors and more about cosy rose-tinted shades and coppery hues that make soft, yet big impact. These warmer colour tones are the perfect partner to natural woods for creating a freshnew look that extends from floor to ceiling!  We are also approaching a season of nostalgic yet smooth, elegant and classy room concepts that reflect the 1950s and ooze charm.Gerflor large format planks - Fishbone and Carrara resizeKey trends in vinyl flooring will therefore reflect the strong influence of the Retro-style as well as purer, raw, ‘un-treated’ wood surfaces giving an overall matt, natural appearance that isn’t rustic, with brighter colour combinations and a terracotta revival. For a more refined look, marble with its luxurious appeal is set for a come-back but rejuvenated by fresh, colourful and lively designs, rather than the more familiar monotones.

However, the geometric trend is also gaining momentum – don’t miss out on this one. Stylish geometric shapes take on a new, striking dimension as they are re-formed into unique, powerful designs with clever illusions of relief.Gerflor Damasco Grey - fantasy trend resizeAnd so it would seem that finally the minimalist style is surrendering its grip on interior décor to revival trends that dare to be different, imaginative mix and match concepts and more brightly coloured interiors. We, the designers, must embrace the trends or we may fail in capturing the spirit of 2017 and beyond.




About Kate Nannery

Kate is the Marketing & Membership Executive for the BCFA. She thinks that the beauty of design comes from great craftsmanship and has a masters degree in tea-consumption. If you would like to appear in Design Insider, please email
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