GROHE to exhibit latest design innovations at HIX 2021
Showcasing Cradle-to-Cradle Certified Products and Wellness-inspired Settings at London’s HIX Debut
As part of our DI Loves HIX series, Design Insider is excited to showcase a range of innovative new product releases from leading brands exhibiting at the event. Stay updated in the run-up to and throughout the HIX event by following our Instagram hashtag #DILovesHIX.
Featured in the HIX series, leading supplier of complete bathroom solutions and kitchen fittings for hotels, resorts and hospitality projects worldwide, GROHE, is delighted to be exhibiting at the premiere HIX show taking place on Thursday 18th and Friday 19th November at London’s Business Design Centre.
[Find Grohe through the BCFA Product Finder]
As part of the HIX series, GROHE is set to make its return to industry exhibitions with its first major showcase since the onset of the pandemic. HIX will also be the first event where the brand will showcase its newly accredited Cradle to Cradle Certified® products, aligning with the brands commitment to sustainable design. The C2C concept enables GROHE to drastically reduce the use of new resources: a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products.
Continuing the HIX series spotlight, and to coincide with the event, GROHE is also launching the next module in its series of RIBA approved CPDs: Circularity in the bathroom and kitchen with Cradle-to-Cradle certification. Amongst the first sanitaryware brands globally to achieve Cradle-to-Cradle certification, GROHE has developed the informative and inspirational session to guide design professionals on how to achieve greener projects that offer C2C credentials. Hoteliers and other professionals will be able to visit the GROHE stand at the show in order to be amongst the first to register for the new CPD session, which is hosted by GROHE’s team of experts.
Enhancing its presence in the HIX series, GROHE will also be inviting guests to immerse in the serene ambience of its spa-inspired room set as part of a new premium spa and wellness-focused concept currently in development. The space previews as a new wellness-focused concept and will be created with re-envisioned designs of its popular Allure brassware range.
As another part of the HIX series, alongside showcasing its latest innovations designed to support sustainable and premium hotel projects, GROHE will also be sponsoring the Meaningful Value keynote speech, presented by leading hospitality consultant, Horwath HTL’s James Chappell. The staged discussion will look at how brands and hoteliers can create hotel experiences that matter in the modern, post-COVID age.
“We are really excited to be a part of the very first HIX design show, a much anticipated event that is long overdue for the industry as we emerge from the pandemic”, says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “Our stand and the innovations we are presenting focus on two very integral aspects of the current hospitality design landscape: wellness and sustainability. We want to continue to work with more and more hotel brands to provide sustainable solutions that offer tangible results in the reduction of water, energy, materials and waste. We’re also continuing to create this immersive narrative within the hotel bathroom around wellness and health through water. We see these two key design considerations to be integral to shaping the future of hotel design”.
GROHE can be found on Stand 7 at HIX on Thursday 18th and Friday 19th November 2021.
Contact Grohe through BCFA Product Finder
The BCFA Product Finder is a unique search engine created especially for interior designers to source contract furnishing companies. Utilising this platform will support your findings for upcoming projects, with over 200 members profiles showcasing the latest product launches, new materials available, industry news and design trends.