GROHE Unveils Breakthrough Collaboration and Major Product Innovations for HIX 2025
GROHE, the leading global brand for complete bathroom solutions, announces a significant period of design and innovation activity with the unveiling of the GROHE SPA x Buster + Punch collaboration at the World Architecture Festival (WAF) in Miami, alongside confirmation of its prominent return to HIX 2025 in London.
Together, these launches reflect GROHE’s ongoing commitment to redefining expressive, wellness-led interiors for both residential and hospitality spaces.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.
The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.
GROHE SPA x Buster + Punch: A Collaboration Where Water, Light and Touch Intertwine
A fully integrated bathroom concept unveiled at WAF Miami. At the 2025 World Architecture Festival, GROHE SPA and Buster + Punch debuted a meticulously curated bathroom concept in which solid metal hardware, lighting, and water solutions merge into one seamless design language. Conceived as a “creative’s toolkit”, the collaboration enables architects and designers to craft interiors with absolute coherence in fit, feel, and finish.
Four Unified Finishes, One Design Language
The collection includes four of GROHE SPA’s signature finishes — Brushed Warm Sunset, Brushed Cool Sunrise, Phantom Black, and Supersteel — applied across Buster + Punch’s iconic cabinet hardware, door hardware, lighting, sockets, and switches. Shared design cues, including both brands’ distinctive knurling, heighten tactility and reinforce harmony across every surface.
Design Leaders Speak on the Power of Cohesion
Massimo Buster Minale, Founder and Creative Director, Buster + Punch. explains:
“To elevate your look in spas, wet rooms, and bathrooms, it’s essential to combine detailing, brassware, and lighting in one seamless finish. This is one of the key reasons why this collaboration came about and is so powerful – the collection has everything a designer or architect needs to level up these spaces effortlessly.”
Paul Flowers, Leader, LIXIL Global Design & Brand Identity, Chief Design and Brand Officer & Executive Vice President, LIXIL adds:
“This collaboration is born from a shared obsession with colour, material, and finish – every surface, every detail considered to elevate bathrooms and redefine expressive interiors. Recognising that designers and architects often struggle to create perfectly coordinated interiors across different brands, we combined Buster + Punch’s bold craftsmanship with GROHE SPA’s expertise in water and experiential luxury to offer a fully integrated suite of products where every element aligns, with nothing left to compromise. The result is a space that invites emotional interaction and turns bathrooms into immersive experiences.”
WAF: A Global Stage for GROHE Innovation
The concept was unveiled at the Miami Convention Centre, November 12–14, 2025, reinforcing GROHE’s long standing role as a founding sponsor of WAF. Paul Flowers concludes:
“WAF continues to be an invaluable platform for GROHE. It is a place where we not only present our brand, but also engage in conversations that shape the future of how we live. Many of our solutions have been informed by the insights and inspiration we’ve gathered at this festival over the years.”
GROHE to Showcase Latest Innovations at HIX 2025
GROHE will take centre stage once again at HIX 2025, held at London’s Business Design Centre this November. This year’s exhibition theme, ‘Culture Clash’, explores how global hospitality increasingly draws influence from local identity. GROHE’s showcase will take place inside its UK Specification Hub, located permanently on the second floor of the venue, offering A&D professionals a tactile, immersive environment to explore the brand’s extensive portfolio.
Visitors to HIX will be able to experience a curated selection of new launches, including:
- GROHE Purefoam – Making its UK debut, this Aqua Intelligence® innovation transforms specially crafted soap into a warm foam cocoon, creating a luxurious self-care moment that extends beyond the shower.
- GROHE Rainshower Aqua Pure – Bringing spa-level experience into the home through advanced filtration and customisable spray patterns for enhanced well-being.
- The expanded GROHE Colours Collection – A spectrum of finishes reflecting the growing desire for personalisation within hospitality and residential design.
A Place for Discovery, Dialogue and Design Excellence
Throughout the two-day exhibition, guests can engage with GROHE experts, observe live demonstrations, and explore how the brand is shaping the future of wellness-driven design through innovation and sustainability.
David Nicholls, Leader, UK & Ireland, LIXIL EMENA, comments:
“We’re thrilled to be returning to HIX — it’s always a highlight in our design calendar. We look forward to reconnecting with our A&D partners and demonstrating how GROHE’s latest innovations can elevate both user experience and project efficiency.”
GROHE will be located at Unit 302 at HIX on 26–27 November 2025.
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