HRH Contract Furniture: Built On Relationships, Shaped By Experience, And Bold Decision Making

Alys Bryan, Editorial Director of Design Insider, recently spent the day working from hospitality furniture supplier, HRH Contract Furniture’s Concept Loft. While she was there, she also spent time with Managing Director, JP Macrow, learning more about the business, its journey, and the thinking that continues to shape it.

Spend any time with JP, and his team, and it becomes clear that this is not a company trying to shout the loudest. Instead, HRH has grown by building trust, knowing its market, and creating an experience for clients that feels thoughtful, welcoming and genuine.

That matters because contract furniture is a competitive space. There are plenty of suppliers with strong product portfolios, plenty of businesses that can talk about service, and plenty of showrooms designed to impress. What sets HRH apart is the sense that every part of the business has been shaped through the relationships they forge.

At the heart of it all is a story that did not begin with a grand masterplan. In many ways, HRH feels like the natural result of a career spent gathering the right experiences and gradually bringing them together.

HRH Contract Furniture, located in Tadcaster, North Yorkshire

From early experience to a clear business vision

JP’s working life started early, leaving school before finishing his A Levels to join the management programme at Bettys in Harrogate. It was there that he learned something which still seems to run through HRH today: the importance of customer service. From there, he moved into sales management, a role that took him to America for three years and gave him an understanding of the full sales journey, from pitch to installation. Later came a run of business ventures and partnerships connected to exhibitions, manufacturing and hospitality. Each role added another layer of understanding until those threads came together in what became HRH Contract Furniture.

That journey matters because HRH feels like a business built from experience. HRH has refined its offer over time, getting clearer about what it does brilliantly and where it brings the most value.

Managing Director, JP Macrow, speaking with Alys Bryan

Launching just three years before Covid would have been a challenge for any young company, and surviving the disruption of the pandemic was an achievement in itself. But what is especially striking is what has happened since. Over the five years that followed, HRH has grown steadily into a stable, trusted furniture procurement business with a strong reputation and clear direction. JP is ambitious about what comes next too, with his sights set on building HRH into the number one contract furniture procurement company.

A business built on relationships

Speak to JP and one theme comes up again and again: relationships. Yes, HRH works with an extensive portfolio of carefully selected suppliers. Yes, there are bespoke capabilities. Yes, the business understands the needs of hospitality and commercial interiors clients. But the real differentiator is the way JP and his team work with people.

If there is a choice between sending an email, making a call or meeting in person, JP’s instinct is to choose the route that creates the greatest connection. The team’s emphasis is on knowing clients properly, understanding projects in context, and building confidence through direct contact and responsive service.

HRH Contract Furniture Team

It also says a lot about the team behind the business. HRH may be a relatively small team, but it comes across as a very valued one. Amanda, Amy and Leila are part of that story too, and the impression is of a close-knit business where clients are welcomed into real working relationships.

A Yorkshire setting with a different feel

Rather than occupying a predictable city-centre showroom, HRH is based within a series of barns in the Yorkshire countryside, not far from York. It is an environment that feels both accessible and distinct. Clients can reach it easily by road, parking is straightforward, and the team is confident that designers, specifiers and clients from major northern cities including Leeds, Manchester, Sheffield, Newcastle and York can get there without difficulty.

This is not a rushed pop-in location surrounded by traffic and noise. It is somewhere people can arrive, settle in and think differently. There is room to meet, browse, talk and reflect before returning to the working day.

The Chair Barn and the Concept Loft

Within the barns there are two key spaces, the Chair Barn and the Concept Loft.

The Chair Barn

The Chair Barn is exactly the sort of idea that sounds simple until you realise how useful it is. Primarily a showcase of dining chairs from HRH’s portfolio, it gives designers, specifiers and clients the chance to see pieces in person and sit on them. In a market where decisions are so often made from photographs, PDFs and samples, there is something very practical and reassuring about creating a dedicated space for comfort-testing and comparison.

What is equally interesting is that the Chair Barn was not treated as a finished idea. It became the starting point for something bigger.

As Alys observed during her visit, the Chair Barn effectively acted as a precursor to the Concept Loft. JP and his team were able to look at what the original format was doing well, assess what clients responded to, and then evolve the idea. That willingness to review, adapt and improve tells you a lot about the business.

The Concept Loft

The Concept Loft is the result of that thinking, and it feels like a natural extension of HRH’s relationship-led approach. More than a showroom, it is part workspace, part meeting place, part product showcase and part creative hub. Designers can meet with the HRH team there, but they can also use it as a practical base for their own day, dropping in to work, hold meetings or simply reset between appointments. Work booths add another layer of usefulness, giving visitors somewhere private to take calls or Teams meetings.

HRH has also opened the space up to supplier partners. The team has invited selected brands they regularly work alongside to display products within the Loft, many of them Commercial Interiors UK members, helping build a richer, more useful environment for clients. On the day Alys visited, different suppliers and contacts were dropping in, updating libraries and using the space throughout the day.

Supplier partners

What sets HRH apart

There is a quiet boldness to the business. It is there in the decision to base the company where they are, rather than where convention might expect them to be. It is there in the way they have created not one but two physical environments, each with a different role to play.

That may well be the real HRH difference. This is a business with product knowledge and procurement expertise, yes, but it is also a business that understands atmosphere, hospitality and human connection. It understands that people want to feel looked after, know who they are working with, and feel confident in the team behind the specification.

HRH Contract Furniture hospitality suite

And perhaps that is why the company feels so well positioned for what comes next. It has come from real industry experience, grown with resilience, built a setting that reflects its personality, and developed a team culture rooted in care and collaboration.

HRH Contract Furniture may have grown steadily, but it does not feel static. It feels energised, ambitious and open to what is next. And with JP and the team continuing to build on what they have already created, it feels like this Yorkshire business is not just finding its place in the market, but defining it on its own terms.

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