Hypnos: From the City Streets to a Luxurious Sleep

The Store is a seven-floor, 101 bedroom independent hotel that has reimagined one of Oxford’s most iconic addresses, Boswells of Oxford, the world’s second ever family-owned department store. Since opening in 2024, The Store has become a destination where heritage meets contemporary style, and that is at the heart of the city’s cultural rebirth.

With the Treadwell restaurant, a rooftop bar with breath-taking views of Oxford’s skyline and award-winning signature gin, The Store places emphasis on the details that make a stay unforgettable. Every one of the hotel’s 131 beds is furnished with a Hypnos mattress, in a specification that was as much about partnership as it was product.

Reimagining one of Oxford’s iconic addresses, the former Boswells department store, The Store has become a destination for the city’s lifestyle.

General Manager, Simon Drake, explains:

‘When you’ve done as many refurbs and openings as I have, you begin to learn which brands are not only part of the opening and onboarding process but are there to support in the longer term. Hypnos is a great example, not just because of its sustainability pledge that aligns with us, but also because I could go to the factory, spend time with the team and discuss the demographic of our clients to select the right type of bed. In this instance, we opted for something more luxurious than in the corporate hotel I worked on previously – that was incredibly important to me.’

Delivering the luxury and comfort The Store’s demographic of older, wealthier travellers would expect, the Hypnos mattresses give an elevated sleep experience that underpins the wider hotel stay. Combining traditional British manufacturing with responsibly sourced, natural and renewable materials, they echo the hotel’s own ethos of thoughtful, conscious luxury. Hypnos has also committed to achieving net zero by 2040 through the Planet Mark – Certified Net Zero Committed pathway, upholding its long held belief in comfort with integrity.

From the OSKIA spa and sleek Nohrd gym to curated window displays that celebrate Oxford’s retail heritage, The Store is designed as a destination in its own right. Hypnos mattresses complete that journey, ensuring that when guests retreat from the city’s energy and the hotel’s vibrant social spaces, they are met with the ultimate in rest and relaxation.

With a wide range of handcrafted Hypnos mattresses across the Essentials, Boutique Hotel, Signature Hotel collections and Eden Project Harmony, independent hotels can benefit from a handcrafted mattress that provides a tailored sleep experience. Rooted in care for the wellbeing of planet and people, a Hypnos mattress defines the best of modern, independent hospitality.

You can learn more about The Store in the latest episode of Pillow Talks from Hotel Hypnos, where Simon Drake reveals the ethos of the hotel and how working with Hypnos brings his guests a ‘super night’s sleep’. 

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