Newmor Wallcoverings Help Shape the Locally Inspired Interior Identity of Hotel Indigo

In the heart of London’s historic Clerkenwell district, the newly opened Hotel Indigo Clerkenwell has brought local stories to life through thoughtful interior design and considered material choices. Part of IHG’s most creatively flexible brand, Hotel Indigo is known for taking inspiration from its neighbourhood and that narrative runs deep here. The hotel also incorporates the lovingly restored Grade II listed Hat & Feathers pub, a local landmark that now sits proudly at the centre of this boutique destination.

Hotel Indigo, Clerkenwell, London

Inside Indigo, the interiors echo the evolution of Clerkenwell’s neighbourhood, from being a haven for outlaws, a centre for horologists and jewellery makers, to the vibrant creative design hub we see today. Working closely with the development team, Newmor Wallcoverings supplied a bespoke package of textures and patterns that help tell this story across the hotel’s public areas and guestrooms.

Featuring Newmor, Zenith II, Java, Jakar, Peloso, and special colour Makini digital on Cambria base

Newmor’s wallcoverings appear throughout the hotel, offering texture, tone and a strong link to the location’s identity. A trio of designs are used to great effect on the ground floor lobby and bar areas.

Ceiling featuring Newmor Jakar

Newmor’s Jakar design creates a striking feature on the ceiling in the Sabini bar, which is named after Charles Sabini, known as the “king of the racecourse gangs”. The cracked tile design in metallic mylar, perfectly captures the era of glamour and grit of London’s racecourse gangs in the 1920s.

Featuring Newmor, Zenith II

In the lobby, the subtle texture of Newmor’s Zenith II design provides an ideal backdrop for the hotels Kodak Wall, where vintage cameras are displayed to celebrate the long-standing Kodak headquarters which was once located nearby. Pillars clad in Java and Peloso bring texture and tactility to the space. Java’s pearlescent, jute-inspired weave nods to global trade, while Peloso’s cowhide effect delivers a luxurious softness.

Featuring special colour of Newmor Makini digital on Cambria base

On the 4th floor, the Clockmaker Suites, take their cue from Clerkenwell’s horological past. Recoloured in a bespoke grey palette, Newmor’s Makina design is used throughout, subtly reflecting the cogs and gears of watchmaking. Each room features a clock outside the door with hands fixed to the room number. We see clever nods to the district’s artisanal engineering heritage in the coffee and consoles tables all reflecting intricate clock mechanisms.

Featuring special colour of Newmor Makini digital on Cambria base

The interior design grounds the hotel in its locality, offering guests more than a stay, but a sense of place. By pairing narrative-led design with material innovation, Hotel Indigo Clerkenwell offers a vibrant hospitality experience that is uniquely, unmistakably Clerkenwell.

Responsible from concept to completion, Nick Boland, Head of Business Operations at Omenport Developments Ltd, said:

“Much of a Hotel Indigo’s retelling of their neighbourhood story is achieved through design, subtly weaving in local themes and references, thus demanding bespoke, considered solutions rather than standard off-the-peg options.  Despite being a very well established and respected company with a cornucopia of existing designs, Newmor actively suggested adaptations to our choice for the wallcoverings, especially in the Clock Maker Rooms, to ensure that they weren’t just right but a perfect design fit for the brief. Newmor’s genuine interest in our project was not only reassuringly productive but also rather refreshing”.

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