Roca at HIX 2025: Shaping Sustainable Stays
At HIX 2025 – Europe’s leading event for hotel and hospitality design – Roca (Stand 4) will showcase how intelligent design and digital innovation are transforming the future of sustainable hospitality.
This year’s theme, Shaping Sustainable Stays, highlights Roca’s commitment to creating spaces where technology quietly enhances efficiency, hygiene and guest wellbeing, allowing travellers to enjoy their stay with total peace of mind.
Roca Connect allows hoteliers to monitor and configure connected products, such as smart showers, smart WCs and E-mixers.
Roca Group is a global leader in the design, production and marketing of bathroom products for architecture, construction and interior design. Founded in Barcelona in 1917, the group combines tradition and expertise with a passion for innovation and environmental responsibility, aiming to anticipate people’s needs and contribute to societal wellbeing.
Intelligent Design for Smarter Hospitality
At the heart of Roca’s vision is Roca Connect, a cloud-based smart bathroom platform that enables hoteliers to monitor, configure and maintain connected products such as smart showers, smart toilets and E-mixers, including the new Ona Hotels E-mixer.
Through Roca Connect, hotel operators gain real-time insights into product performance and usage data, helping to optimise water and energy consumption, simplify maintenance and improve operational efficiency. This intelligent ecosystem supports responsible resource management while ensuring seamless guest comfort, both front of house and behind the scenes.
Design-led Innovations
Duplo S PS3 flute plate in customised design combination of Slate faceplate and Concrete buttons
Alongside its connected bathroom technologies, Roca will present a curated selection of design-led innovations, including the award-winning Kay brassware collection and the new Meridian basins and furniture collection. Both ranges explore a refined balance between soft curves and clean, straight lines.
The stand will also feature Duplo S flush plates, demonstrating new opportunities for customisation and showcasing how design versatility and sustainability can work hand in hand in contemporary hospitality projects.
Hygiene and Wellbeing Elevated
Roca’s Vorea In-Wash® smart toilet will also be on display at stand at HIX 2025
Visitors will also discover Roca’s latest smart toilet innovations, including the elegant In-Wash® Vorea, which combines refined aesthetics with cutting-edge hygiene technology. Together, these collections embody Roca’s vision of shaping sustainable stays, where intelligent design and digital insight harmonise to enhance both guest experience and hotel performance.
Join Roca and LAUFEN at HIX
On Thursday 27 November, join the Roca and LAUFEN teams (Stands 4 and 6) as they celebrate 10 years of sponsoring the Accor Design Awards.
Joel Butler, Director of HIX, will host a Q&A with:
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Federico Toresi, Global Vice President Design, Luxury & Premium Brands, Accor
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Ana Jorge, VP Design & Technical Services UK, Ireland, Netherlands, Spain, Portugal and Nordics, Accor
Drinks will follow the Q&A event.
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