Showroom Spotlight: A Focus on Bathroom Retailing

Hansgrohe has launched a new report which examines the world of bathroom retailing to shine a light on the vital role of showrooms in an increasingly competitive landscape. With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry.

‘Showroom Spotlight: A Focus on Bathroom Retailing’ reveals how the dynamic sector of bathroom retailing is adopting innovative strategies and a focus on the customer to succeed. The report explores in-depth the ever-changing environment in which bathroom retailers operate, which includes fast-moving interior design trends, growth in e-commerce, and a renewed focus on sustainability, alongside how they are navigating these challenges for continued success.

Hansgrohe has gathered views from across the bathroom retail sector, culminating in a report summarising the key differentiating aspects enabling showrooms to deliver added value, expertise, and a unique customer experience.

Not only does Showroom Spotlight showcase the innovative ways retailers are embracing in-store digital technology to bring design visions to life for customers, but it also covers the importance of bespoke room sets in enabling the visualisation of a cohesive and complete look and reinforcing how bathrooms can impact customer wellbeing. The essential role of working water displays, which enable customers to truly experience water spray patterns and flows, whilst being able to ‘touch and feel’ individual taps and showers, is also discussed.

The topic of sustainability is also covered. Crucially, the report highlights how products now have sustainability ‘built-in’ – with the retailers’ role as industry experts being key to educating their clients on how products can combine sustainability, design, and performance to deliver on all three fronts.

Jay Phillips, Managing Director, Hansgrohe UK & Ireland, says: “Operating in a highly competitive retail landscape means bathroom showrooms face a range of challenges such as the threat of e-commerce and cost pressures. But the sector is also working hard to make the most of new opportunities. By canvassing the views of those at the sharp end of the industry, ’Showroom Spotlight’ offers value added insight across several important areas which are helping showroom teams to deliver unrivalled customer experience and service.”

“These factors include how the sector is combining innovative technology, in-depth knowledge, and the ability to work with customers to transform bathroom visions into reality.

“We are proud of our collaborative approach and long-established partnerships with showrooms and recognise the expertise, specialist support and hard work they deliver every day. This report aims to shine a light on what the industry is currently thinking and doing and how it is driving its future success.”

View a copy of ‘Showroom Spotlight: A Focus on Bathroom Retailing’ HERE.

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