BW: Workplace Experts unveils new office HQ at The Carter
Workplace fit out specialist, BW: Workplace Experts (BW), has completed its new 16,500 sq ft headquarters at The Carter, London, marking a significant growth milestone for BW.
Driven by innovation and characterised by transparency, personality and fit out expertise, London-based BW brings a commitment to delivering defect-free fit out and refurbishment projects to London and the south of England.
Moving from its previous 10,732 sq ft office, BW now occupies a full floor on Level 3 of The Carter. Developed in close collaboration with architect, Siren Design Group, BW’s new office is centered around the theme of ‘celebrating construction’, intentionally revealing layers of sustainable materials and biophilic principles present in BW’s own commercial fit out work.
Drawing inspiration from the hospitality industry, the reception space creates a welcoming series of curated ‘mini environments’, nestled selectively between several imposing columns, layering amenity-rich design within a gallery-like atmosphere. The chosen office art was curated by Artistic Statements and Siren Design Group with commissioned works by artists with direct links to the property sector. This includes artist and architect, Daniel Copitch, artist and design/workplace strategy consultant, Fleur Peck, and artist and architect/interior designer Dagmar Zvoníčková.
Ice blue is used as a fresh yet refined colour base, complemented by rich plum, olive and blue accents. A timber veneer and cubed concrete aggregate reception desk anchors the arrival experience, while a suspended architectural stainless steel ‘ribbon’ runs throughout the space, intentionally exposing rods and bolts. The steel also acts as a containment zone for exposed services and lighting, allowing the first impression to feel confident and uncomplicated despite the technical complexity above. A full-height screen frames the end of the arrival sequence, animating the space with light and movement.
Open-plan desking integrates seamlessly with four flexible collaboration and touchdown areas, seven acoustic pods, two focus rooms and 15 varying meeting rooms, with three large, divisible meeting rooms being capable of hosting 50-person conference-style meetings, talks and presentations. Bleacher-style seating supports both internal and external town halls. These spaces encourage varied modes of working, with details such as writeable surfaces, pin-able panels and tables on castors also ensuring they can adapt over time.
The café and social hub feature sweeping banquette seating and is strategically positioned to capture the best natural daylight and views, which was a deliberate decision by BW to prioritise shared experience and connection over executive exclusivity. Biophilic principles extend beyond planting, pairing open collaborative spaces with quieter areas of refuge to support wellbeing and productivity.
Several zones have been designed for future conversion into additional workstations, ensuring long-term adaptability in line with BW’s growth strategy. Three additional ‘superloo’ all-in-one washrooms have also been introduced, complementing existing landlord facilities.
Natural textures such as renewable two-tone cork flooring enhance acoustic performance, while exposed concrete aggregate panels contribute to an authentic and construction-inspired aesthetic. Milliken carpet tiles were selected for their low-emission credentials and established take-back programme, ensuring future circularity.
Forbo Flooring Systems Marmoleum Cocoa linoleum further strengthens the natural material narrative, incorporating recycled cocoa husks within a largely bio-based product that is durable, repairable, and low carbon. Low-VOC finishes, recycled-content PET acoustic panels and eelgrass panels, a rapidly renewable marine material, further the specification of finishes that support human health and maintain excellent indoor air quality.
“More than a new office to support our next phase of growth, The Carter marks the beginning of a new era for our business and how we work together. The space has already enabled us to accommodate more than 50 additional desks, all of which are filled, with the flexibility to expand even further. The design reflects our ethos as disruptive innovators, injecting our personality and character throughout and, most importantly, is bringing our people back together to collaborate in person five days a week.”
The project started in September 2025 with BW moving into the new space in March 2026. It has been delivered on a 10-year lease, with a five-year break option, underlining BW’s long-term commitment to its people, clients and the London office market.
The project was delivered in collaboration with:
- Siren Design Group – Architect
- Innovation ACBS / TAP – MEPH
- RBA Acoustics – Acoustic Consultant
- Socotec – Building Control
- CDM Services – CDM Principal Designer & Building Regulations PD
- Artistic Statements – Art Consultancy