Every Stitch Considered: Robena’s Approach to Soft Furnishings
Robena has spent over three decades refining its reputation as one of the UK’s leading manufacturers of bespoke contract soft furnishings. Based in West Yorkshire and trusted by the world’s most prestigious hotels and high-end multi-residential developments, Robena delivers tailor-made curtains, all types of blinds, and window treatments, as well as bespoke headboards and bedroom accessories. All items are designed, manufactured and installed entirely in-house.
Robena’s approach is built around one guiding principle: every detail, expertly sewn and managed in-house. From the very first conversation, Robena works closely with clients and designers to understand not only the brief, but the intended feel and flow of the space. Whether they are crafting elegant goblet pleats for a listed heritage hotel, or wave-headed curtains for a contemporary multi-residential scheme, every element is shaped by what the project truly needs, always with careful consideration to budget, longevity, and value over time.
Robena’s in-house capability is what sets them apart. Every stage of the process, from site surveys and sampling through to manufacture and installation, is handled by their own team under one roof. This ensures a seamless line of communication, consistent attention to detail, and the flexibility to adapt as projects evolve. Their workroom is home to a skilled team of cutters, machinists, and finishers, many of whom have been with Robena for decades. It’s this hands-on expertise that allows them to handle complex specifications, tight turnarounds, and large-scale rollouts without ever compromising on quality.
Robena works across a wide range of luxury hotel, hospitality, and residential projects in the UK and worldwide. From The Mandarin Oriental to The Ned, Saltmoore Sanctuary to The Mayfair Townhouse, and from Fairmont Royal Pavilion Barbados to the Hyatt Regency in Saudi Arabia, Robena’s portfolio reflects the trust placed in them by leading interior designers, procurement companies, and property owners around the world.
Robena’s services are fully tailored and encompass:
- Design interpretation and consultancy
- On-site measurement and technical input
- Material sourcing, sampling, and testing
- Bespoke manufacturing in their own UK sewing rooms and workshops
- Full professional installation by their in-house fitters
- Project management from concept to completion by dedicated project teams
Sustainability and longevity are woven into their approach. By producing in-house and reducing reliance on third parties, they minimise waste and maximise accountability. Their team works with a wide range of fabric, hardware, and passementerie suppliers, bringing experience across all major suppliers and a deep understanding of performance, light control, and durability.
Ultimately, Robena’s value lies in the quiet precision with which they deliver every project. It’s not just about how something looks, it’s about how it is made, how it fits, and how well it performs in a hospitality environment.
At Robena, they don’t just supply soft furnishings. They become an extension of your design team, ensuring every detail, from curtain to cushion, is delivered with clarity, craftsmanship and care.
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