Award winning Sofitel Tamuda Bay by GM Architects

A winner of the ‘Best New Hotel’ award at the 2011 International Hotel Awards, was GM Architects with their Northern Moroccan hotel design at the Sofitel Tamuda Bay.

GM Architects were given a concept of the fusion of the opposing shores of the Mediterranean: on one side the French Riviera’s world of modern art and glamour and on the other, Morocco’s authentic lifestyle.IMG_6524 webWith Design Insider’s focus on the hospitality sector this month, we want to look at all the different aspects of design for this sector. BCFA member Muzeo are a supplier of art and were chosen to supply this cross-over of worlds.

The Artworks for this property were designed and manufactured in-house by Muzeo, based on GM Architects’ brief.COULOIRS-2 webMuzeo used works reflecting early 20th century French painters such as Matisse who used rich, bright colours. This ‘riviera glamour’ needed  to be combined with  Morocco’s kaleidoscope of culture and it was key to blur the boundaries of indoors and outdoors, whilst bringing in local colours such as the contrasting strokes of cobalt blue found in Tangier culture.

The mixing of two very different cultures is a hard thing to do, but this project is a great example of how art can help blend your concepts together.IMG_6472 webFor more information about selecting art for your next project, visit


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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