Burgess Furniture Launch Adatta

We had the opportunity to sit down with Simon Mead, Sales Director at Burgess Furniture to talk about their new product launch, Adatta. Simon has worked with Burgess for over 23 years, progressing from London Sales Manager through to Key Accounts Manager, National Sales Manager and has been Sales Director since 2018. Simon is passionate about the Burgess Furniture manufacturing facility and the hospitality industry, as well as welcoming opportunities to travel on business.  Simon is also a Commercial Interiors UK Council member.

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What is the design brief for large scale convention hall, and conference centre, seating?

The Adatta design brief was for a contemporary wooden shell chair designed for multi-purpose use in conference, meeting and banquet rooms. The design should meet the BS EN 16139: 2013 standard for strength and stability, while pushing the boundaries of the Burgess design and production capabilities, ensuring it can be manufactured in our West London factory.

The concept should incorporate a choice of frame, upholstery & showwood options to suit a wide spectrum of interiors and a variety of bases including a compact 4-legged stacking frame, swivel bases and skidbases. During the early stages of the design it was felt that the brief should separate the stacking chair from the swivel bases requirement, so the Enrica range with swivel & skidbase models was developed in tandem with the Adatta range sharing the wooden shell & upholstery details.

How does Adatta answer this brief?

The Adatta answers the brief with the lightweight aluminium frame featuring an oval leg extrusion (solid powder coat finish) which sockets onto a bespoke polished casting. The casting can be powder coated to match the legs. The unique design ensures there are no visible stacking buttons on the legs while the chairs can be securely stacked 15 high for storage and will still fit through a standard height doorway on its own trolley.

The Adatta range exceeds the briefs’ test requirements by meeting BS EN 16139: 2013 level 2 and the frame is provided with the renowned Burgess warranty.  

Are these large settings the only application for Adatta seating?

Adatta redefines seating, with its optional retractable linking, numbering system and detachable writing tablet it is perfect for large scale convention halls and conference centres. The contemporary styling, showwood shell and upholstery options make it equally at home in meeting or banquet rooms.

What design features set Adatta apart from other seating options for these settings?

The key design features revolve around the stylish polished aluminium castings which not only provides the fulcrum for the frame construction but also incorporates discreet felt stacking buffers to protect the frame when stacked.

The unique oval extrusion used on the legs transitions from the castings down to the feet which assist stacking without detracting from the clean lines. In addition the castings house the retractable linking and detachable writing tablet when specified.

Do you plan to extend the Adatta collection in the future?

The Adatta collection has been designed for the future and the armchair version is progressing, and will be added in due course. The Enrica collection which shares the plywood shell and upholstery is available for specification in meeting rooms and hotel bedrooms.

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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