Global textile manufacturer Camira has collaborated with Nina Bruun, a multidisciplinary creative studio based in Copenhagen, on a stylised photo series which explores the postpandemic interplay between homes and offices.
Stimulated by the hybrid working model adopted by many companies, Camira sought to capture and conceptualise this changed use and perception of interior spaces. In collaboration with Nina, who has an established reputation in the design industry for creative direction, working with brands such as Allermuir, Knoll and Wallpaper, the series of images reflect three key areas – the office, the home, and the place apart from the two.
With a focus on the natural, the photos feature an edited collection of Camira’s sustainable textiles, alongside a refined selection of organic materials, and eco-conscious furniture pieces from Normann Copenhagen. Encapsulating an overarching desire for the products we choose to surround ourselves with to have an ethical, traceable provenance, the photography reflects the current movement towards sustainable interior design.
Lynn Kingdon, Creative Director at Camira, explains how the collaboration came about:
“During the pandemic, the way in which we used and viewed interiors was transformed; where once there were rigid boundaries between the places we spent our time, suddenly, those lines were blurred – we were working, living, and socialising in one space – and that loss of definition is something we’re all still feeling. A hybrid work model is no longer the reserve of the few, many of us have embraced it, and we really wanted to create something that reflected this evolution of our homes and offices.
Working together with Nina, we have created a photo series which captures this new world, the fine balance that exists between our spaces, and the way in which fabrics – that most tactile of furnishings – can create homes that feel like sanctuaries, and offices that feel like homes.”
Commenting further, Nina said: “It was a real thrill to be challenged by Camira to reflect on the new normal, and the worldwide situation created by the Coronavirus pandemic in recent years. Based on these reflections, and with the inspiration and help of Camira’s beautiful textiles, I created a concept around the sudden merging of our private and office lives, and the challenge this situation brought – how to deal with balance in life.
Each scene is the focal point of a familiar situation or place – the home office, collaborative office, or break. Hopefully, these life-size moodboards can provide inspiration for an interior or an atmosphere with a focus on sustainability, textures, and personality.”
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