DesignLSM Setting the ‘Right Course’

DesignLSM Setting the ‘Right Course’ by Developing a Design Concept for HMP Berwyn Prison Restaurant. The team are working alongside TV personality, Fred Sirieix.

DesignLSM, the award-winning hospitality interior design agency, is strategically designing a new restaurant and training space within HMP Berwyn Prison, located in Wales, in collaboration with the charity, The Right Course and the training provider, NOVUS Cambria.

The inspiring charity founded by Fred Sirieix seeks to transform prison staff canteens into high street-like restaurants, which are run by prisoners, providing them with a valuable opportunity to gain industry-recognised qualifications and experience. The charity seeks to elevate aspirations of inmates by increasing their prospects of employment after their release.

Following DesignLSM’s successful refurbishment of the staff canteen at HMP Wormwood Scrubs in 2021 which was officially opened by London’s Mayor Sadiq Khan, the agency is working on their latest project to deliver an exceptional and inspiring training facility space once again.

Joining forces in launching an employment campaign to address the staff shortages in hospitality, Only A Pavement Away (OAPA) charity and Fred Sirieix have teamed up with restaurant brands such as DesignLSM’s long-term client, Gaucho, who have since employed a graduate at one of their prestigious steak restaurants.

With the prison project due to be open in March 2023, DesignLSM team are focusing on delivering a space that facilitates learning, whilst ensuring the design works with the existing incoming services and architecture of the building.

“Continuing our support of this fantastic initiative, DesignLSM are thrilled to be bringing their expertise of strategic planning and immersive design to this exciting project. The Right Course are not only having an incredibly positive impact on the lives of inmates, but they are also tackling the ever-present struggle in hospitality staffing that we are facing with many of our clients. We are very proud to be involved.” Holly Hallam, Managing Director, DesignLSM.


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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