#DILovesHIX – All Together Now with LAUFEN

As part of our DI Loves HIX series, Design Insider will be publishing a range of exciting new product releases from exhibiting brands. Keep updated in the run up and throughout the HIX event by following our Instagram hashtag #DILovesHIX

LAUFEN returns for the eagerly anticipated inaugural HIX event at the Business Design Centre, Islington, London from 18. – 19. November 2021. Not only celebrating the opportunity to enjoy progressive dialogue with interior design practises, architects, hotel groups, agents, subsidiaries and prefabrication groups, it is also the moment to acknowledge ten years of Global Projects at LAUFEN.

[Find Laufen on the BCFA Product Finder]

Over the last 10 years the team, led by Ilker Hussein, Global Projects Corporate Director ROCA Group have nurtured and grown a vision to create a dialogue for the democratisation of initiatives throughout the organisation. We all naturally gravitate to partners who share our values whether that be in design, sustainability, locality or corporate leadership. We call it Kinship. A supportive network of over 120 Global Project Managers whose profound ability is to facilitate the most complex network of interested parties into a cohesive group for the seemingly effortless delivery of hotel projects, frequently across multiple borders.

Recent wins include the Sofitel Mexico City, Swissotel Doha and the iconic Katara Lusail Towers in Doha, featuring the iconic Raffles and Fairmont Hotels, all of which are from within the Accor Group whose Global Vice-President Design Luxury & Premium Brands, Federico Toresi comments “The strength of LAUFEN is their understanding of our project needs, from a commercial angle as well as from a guest experience perspective, which is always our priority. Their knowledge means we can find solutions for every project. There are viable alternatives out there, but few can provide the service and vision that LAUFEN gives us.”

LAUFEN can be found in the prominent position near to the main entrance alongside the ROCA booth, where visitors will be able to meet members of the LAUFEN global projects team and see products from Kartell by Laufen, Sonar and Ino to a backdrop of the recent Kartell by Laufen creative campaign devised by Hugo Comte, more widely known for his fashion photography. In keeping with his usual style, he has produced dynamic shots, where young models, seem to be playing with the ceramic and plastic components of the collection, almost wearing them or transforming them into accessories that break through the boundaries of the bathroom.

Contact Laufen through the BCFA Product Finder.

The BCFA Product Finder is a unique search engine created especially for interior designers to source contract furnishing companies. Utilising this platform will support your findings for upcoming projects, with over 200 members profiles showcasing the latest product launches, new materials available, industry news and design trends.


About Phoebe Train

Phoebe is a Marketing and Events Executive, who joined the BCFA as an English graduate in 2021. Working closely with designers and BCFA members, Phoebe has published an array of content for Design Insider.
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