GP & J Baker are delighted to be partnering with Sims Hilditch to create a ‘Curated Space’ located within our London showroom at Design Centre Chelsea Harbour.

Inspired by the new bold colours of GP & J Baker’s iconic ‘Hydrangea Bird’ from its latest collection, ‘Chifu’, Interior Designer, Sims Hilditch has used the vibrant emerald/blue colourway for the heart of the scheme. This glorious print brings a sense of optimism to the room evoking the fresh, light filled days of spring.

Sims Hilditch are synonymous with timeless, modern country and prefer to decorate homes in a way that is both elegant and restful. For this ‘Curated Space’ the wish was to design a bedroom and explore an element of drama by following the theme of the hero, ‘Hydrangea Bird’. Focused around a half tester bed and a stylish curved headboard, the colour palette is influenced by the designer’s love for vivid tones of greens and blues.

A pair of Chelsea Textiles mid-century chests of drawers either side of the bed bring a modern look to the classic country house aesthetic. A great discovery was a pair of beautiful Vaughan ‘Handford’ vase lamps in a deep blue glaze which are placed on the chests making real statements beside the bed.

With this strength of colour, the restful ‘Herringbone’ in stone from GP & J Baker’s latest ‘Signature Wallpaper II’ collection was chosen as its lightness offsets the traditional nature of the half tester bed.

Along with curtains in the window, New England shutters have been introduced to bring another dimension to the room and add architectural interest. A selection of small-scale prints and particularly the hand block prints from GP & J Baker’s Coromandel collection have been chosen for the lining of the curtains as well as the lampshade on the dressing table/writing desk, an item of furniture considered a must for every bedroom.

Finally, a small seating area has been created, just for the added luxury, as a perfect place to sit and read a book by the fire.


GP & J Baker’s magnificent ‘Hydrangea Bird’, was painted in 1917 by William Turner, an important textile designer of the time. This hugely successful design is still as popular 100 years later. Inspired by a fragment of Chinese wallpaper dating from the late 18th century, it depicts majestic pheasants in an exotic flowering tree, and was originally hand block printed. Throughout the years since it was first produced, it has undergone subtle changes to the colour palette to reflect the trends of each decade.


Sims Hilditch is an award winning design studio, known in particular for championing the ‘new English’ look in
decorating. Founded by Creative Director, Emma Sims-Hilditch, the studio is uniquely placed to offer a fully
comprehensive, end-to-end design service that truly reflects a client’s individual requirements, including
bespoke furniture design and advice on procuring art.

“When we were asked to design the curated space for GP&J Baker, we were immediately drawn to the
beautiful ‘Hydrangea bird’ fabric from the archives. A traditional print reimaged for modern day living with its
bold colourway in emerald and cobalt blue. We have taken the traditional Country House bedroom and
moved it into the 21st century by combining materials, mixing formality with informality and juxtaposing
finishes to create a fun, contemporary scheme.” Emma Sims-Hilditch

Contact GP&J Baker through BCFA Product Finder


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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