GROHE, one of the leading global suppliers of sanitaryware, has launched its premium Essence Ceramics Collection this month, an occasion that marks its first ever offering of complete and coordinated bathroom solutions.
Also, thanks to the comprehensive extension of Grohe’s Colours Collection, it’s easier than ever for anyone to create their own personalised bathroom oasis – from the colour, style and finish of showers and taps right through to the accessories.
[GROHE have a BCFA Product Finder Page]
Pared back to its essentials to deliver a simplistically striking aesthetic perfect for creating a home spa atmosphere, the new GROHE Essence ceramics collection blends soft curves inspired by organic forms with a slim and sculptured profile.
“The latest collection is GROHE’s most premium ceramic range yet and the innovative details that have been added into the designs of the products really help to set GROHE apart from the market and enable us to offer truly unique and forward-thinking bathroom solutions to our clients.” – Patrick Gough, Sales Director from Faucets.
This latest range has been created to expose the beauty of ceramics presented in its purest, most simplistic form. The range comprises of three sizes of vanity basins, a selection of toilets and for the very first time, a selection of bath tubs in three different styles: back to wall, built-in and freestanding.
All the products within the Essence range benefit from the advanced technologies of GROHE PureGuard, which is fitted as standard, and promotes superior hygiene and a long-lasting surface finish. In addition, there are several new design features that have been developed in order to deliver a truly premium and uninterrupted design aesthetic.
Made from high-quality titanium steel which stores heat for an extended period of time, an indulgent bath is the perfect way to create a touch of luxury within your upcoming bathroom projects and with models offering practical, family-friendly add-ons such as a unique textured surface that provides increased slip resistance and an EasyClean water-repellent coating to keep day to day cleaning to a minimum, they offer strong upsell opportunities too.
Essence’s range of toilets come equipped with their own fair share of advanced technology to ensure hygiene in the bathroom is maintained to the very highest of standards. Featuring a rimless design as standard, the smooth surface and edges of the bowl leave bacteria with nowhere to hide.
The toilets also benefit from water-conscious flush systems with the large flush requiring only 4.5 litres of water whilst the small flush is even more economical, using just three litres of water. To ensure years of a long-lasting sparkling Alpine White finish, GROHE enhances all of its ceramic toilets with its PureGuard hygiene coating, an anti-stick coating and anti-bacterial glazing. This prevents the build-up of dirt and limescale whilst anti-bacterial ions within the coating itself stop the development of any new bacteria.
GROHE Essence offers three sizes of vanity basins which feature a new positioning of the overflow which now sits opposite the tap – or in some cases has been removed altogether – whilst the stylish ceramic drain caps help to deliver that highly sought after, uninterrupted aesthetic.
When specifying GROHE Essence or any of GROHE’s ceramic ranges, there is already a tried and tested brassware solution to match it. GROHE’s R&D team have developed the PerfectMatch philosophy, and spend months rigorously testing various tap and sink pairings to find those that deliver perfectly, in both form and function.
Designing a bathroom that is unique to your customer‘s individual needs and tastes can be quick and simple thanks to GROHE’s ceramic collections; Essence, Bau, Cube and Euro. The four design lines, each with a distinctive look, ensure there is a style for everyone; whether it’s the natural elegance of Essence, the geometric minimalism of Cube, the flowing lines of Euro or the universal look of Bau.
Today’s homeowners want individuality. The chance to customise the look and feel of their home to reflect their unique personality. Now, thanks to the comprehensive extension of the Colours Collection, it’s easier than ever for anyone to create their own personalised bathroom oasis – from the colour, style and finish of showers and taps right through to the accessories.
“We are giving customers the building blocks to express their individual lifestyle and we are giving our trade partners solutions that address what we believe is the key to customer satisfaction: being able to choose and personalise a full bathroom solution.” – Michael Rauterkus, CEO GROHE AG.
As customers seek to play a more active role in the design process, it is even more imperative that they seek specialist advice and expertise that will help them make the right choice – for them. When it comes to implementing highly individualised products and innovative technologies, consumers still need to consult a professional who understands integrated solutions.
“GROHE is committed to building strong relationships with our trade partners to make our Full Bathroom Solutions and the extended Colours Collection a success – both for our own business and theirs.” – Michael Rauterkus, CEO GROHE AG.
GROHE is committed to supporting trade partners that work face-to-face with consumers with its perfectly coordinated products and complete bathroom solutions that help bring their customers’ bathroom concepts to life. This particularly benefits retailers, designers, architects and installers, as the advice on product selection and bathroom design is simplified and focused. They can rely on GROHE`s PerfectMatch philosophy which makes it easy to select products that fit together effortlessly on three principals: aesthetics, performance and comfort.
One of the key features of the new GROHE Colours Collection is the unrivalled breadth of choice it gives customers when it comes to colour. Indeed, GROHE is the only bathroom supplier to offer a colour portfolio that spans brassware fittings, showers, accessories and flush plates – all made to the highest quality and finish, using the company’s innovative Physical Vapor Deposition (PVD) manufacturing process.
The process ensures a broader range of colours while at the same time making it possible for the finishes to be three times harder and ten times more scratch-resistant than galvanised finishes.
Besides Classic Chrome, GROHE also offers several other eye-catching colour designs including SuperSteel, Cool Sunrise, Warm Sunset, Nickel, and Hard Graphite, all of which are available in a polished or brushed finish.
GROHE’s complete bathroom solutions simplify the process of planning and installation for trade partners by bringing together an extensive, holistic portfolio of taps, shower systems and accessories, as well as a carefully selected range of ceramics all in one place. The brand’s extensive variety also gives customers the design freedom to select each element to match their individual tastes and needs.
Contact GROHE through their BCFA Product Finder Page