Gailarde Ltd, has launched a new retail site ‘COZE’ for selling luxury household linens and textiles. I know, you’re wondering why Design Insider are covering a retail site, but the site has had an amazing response from Interior Designers within our industry. This high-end collection consists of bed linens, towelling items, blankets, pillows and duvets and blurs the lines between linens made for hospitality and household textiles. Managing Director of Gailarde, Richard Roston gave us an insight into how this new venture came about and commented;
“The idea came from the fact that we were increasingly being contacted by customers who had stayed in the 5* hotels we supply. They loved the linen / towels / pillows and duvets and wanted to purchase them for their own home.
Very early on in this process we identified that in order to be a truly high end brand, the whole experience has to follow suit. For this reason, we have invested a great deal of time and effort into our branding. We have strived to present the very highest experience.”
Gailarde have picked up on a niche market of Interior Designers, who have clients who want the luxury experience of a 5* hotel and bring it back into their homes.