Tektura Wallcoverings have built a strong reputation for offering not only a stunning selection of designs but also consistent quality with their contract wallcoverings. The collections are extensive, something that stems from the company’s passion for colour, texture and pattern. Whilst you’d be hard pushed to not find something useful as ‘off the shelf’ product whilst leafing through their binders, they also have a solid back-up plan in the form of their digital and bespoke offering. The versatility of this process gives even the fussiest of clients an option. I caught up with Angela Paterson, Tektura’s Marketing Director to find out more.
What’s the benefit of using digital print over your regular product?
Digital print enables the client to create a totally bespoke design without the hassle of minimum order quantities associated with mass production. Whether the client chooses a simple pattern in a bespoke colour, large format photography, graphics, or a multicoloured mural – all are possible with digital print technology. At Tektura, we also print on an extensive range of background materials. We offer standard white finishes in grain, stone and canvas textures, but also have the capacity to print onto our standard wallcoverings. This enables the specifier to include any of our wallcoverings alongside the same material but overprinted with their design. The pattern, colour and texture of the standard wallcovering shines through creating totally unique effects.
What kind of projects do you tend to find use digital – is there a particular sector?
All market sectors have embraced digital print – from the education sector, healthcare environments through to commercial, retail, leisure and hotel interiors. Anywhere that is looking for a striking and less-than-ordinary pattern or scene.
What kind of imagery do you find clients asking for – are there any trends at the moment?
Nature-based imagery is always popular but we’re seeing increased demand for this as the trend for biophilic interior design grows. As well as having natural materials and real life greenery on design schemes for our homes and places of work, designers are also turning onto the idea of having backdrops of actual outdoor scenes or evoke a sense of the great outdoors through motifs that are inspired by it.
Do you ever work with your clients to create original artwork?
Many designers come to us with concepts that we go onto develop for them although many designers have already developed their own artwork too and with the bespoke nature of digital printing we can then turn it into large scale wallpaper.
I notice that as well as stock imagery and the option of creating bespoke designs you have some original designs from notable artists and designers, are there any particularly popular ones?
Yes, we collaborate with artists, illustrators and photographers who create designs specifically for Tektura, which we then offer to clients. Dan Savage has created bespoke murals titled Down Memory Lane, which celebrate British lifestyles and country living in particular. His designs are clearly hand-drawn and used extensively in health care interiors, providing nostalgic and uplifting scenes drawn from nature, landscapes and village life.
Jonnie Lawes geometric designs caught our eye when he graduated in Printed Textiles and Surface Pattern Design from Leeds College of Art. He uses bold but simple architectural shapes the beauty of which is that they can be resized to fit any space. His designs are often customized by clients who have specific colour requirements and they also transfer really well as window graphics – another digital option within the portfolio.
For more information about Tektura’s digital and bespoke wallcoverings visit the website where you can also see more from their huge collection of papers.