Last week, Design Insider shared an exclusive interview with lighting specialists, Chelsom. If you missed the first part of the interview, click here. We were delighted to continue our conversation with Chairman, Robert Chelsom and Managing Director, Will Chelsom about their stunning Edit 27 Collection. We can’t wait to find out more!
Will there be a follow-on from this collection?
Yes, there absolutely will be. Being such a design-led company means that we are constantly creating new product either by way of interpreting our client’s custom design concepts or designing standard products for our next collection launch. It’s a real Forth Road Bridge concept and as soon as one collection is launched our thoughts turn to the next. One of the great joys of our business is that fashion and trends dominate so we need to continually evolve our ideas to ensure we remain ahead of the game…market leaders. If we needed any further encouragement, the collection has just been named as a finalist in The Brit List Awards 2020 and that inspires us to go one better next time.
What is your favourite product in this collection and why?
That is very difficult because we like so much of it, but if we had to choose one it would be our new bedside reading light LED EYE. It’s seemingly so inconspicuous and simple but actually, it required more engineering development than any other piece and it fulfils its role perfectly. It sits discretely by a bedside projecting only 5mms from the headboard in the off position but it invites the guest to lift the eyelid, illuminate the light source and direct a perfect spill of light on to the reading area.
The product is squarely aimed at the hotel guestroom or cruise ship cabin bedside. With it’s incredibly good value the product will suit all budgets and the wide range of finishes in which is comes means it can suit and enhance most different interior design schemes.
How successful has this collection/ product been, and can you explain why and how?
With the collection having only just launched it is obviously early days but the product has already been specified on forthcoming projects. We have had some fantastic feedback from the media and international designer marketplace and the greatest compliment was seeing LED EYE picked from over 300 international product entries to be named a finalist in the lighting category for the 2020 Boutique Design Awards in the USA in conjunction with the industry-leading publication ‘Hospitality Design’. As already mentioned previously, the wider Edition 27 collection was also shortlisted as a finalist in the best of British product design category at The Brit List Awards 2020 which was a huge achievement having only launched the collection at the end of September.
What type of interior project would suit this collection best?
Edition 27 is a truly eclectic lighting collection representative of our brand image and one which has been carefully created with our clients’ requirements as a priority. A wide selection of beautifully designed lighting products has been created to harness and refine the latest trends, finishes and materials. Striking brass tones, textured Venetian glass and cutting-edge LED pieces are just some of the elements that dominate, offering designers creative lighting solutions for any interior space from guestrooms, to corridors, through to restaurants and other public spaces with options available to suit a wide variety of budgets and applications. There really is something to enhance any interior scheme on any scale.
Is there anything else you would like to add – not covered by the questions?
Only that we are still extremely excited by this collection and it is agonising not being able to share such fantastic designs with the customer base in person given the current circumstances so any alternative opportunity to showcase and promote the collection to the industry is most welcome. It has been a gruelling and fun project to create Edition 27 and we hope it can provide inspiration for designers and customers around the world.
Click here to request Edit 27 catalogue.
Contact Chelsom through BCFA Product Finder.
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