The new GROHE GROHTHERM 500 – Easy upgrade for every shower project
A thermostat is a must-have for every well-planned bathroom upgrade. A recently conducted survey into showering behaviour from leading supplier of bathroom solutions, GROHE, and German research institution Explorare, found that 37% of respondents found temperature fluctuations one particularly frustrating factor when showering.
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With the new GROHTHERM 500 thermostat acting as the intelligent heart of the shower, complaints like these can now be a thing of the past. GROHE’s latest product offering impresses with steady temperatures, personal settings, and optimal convenience – all at an affordable price.
Carsten Geers, Brand Manager GROHTHERM & Rapido, LIXIL EMENA and GROHE, explains what installers and retailers can expect from the latest addition to the GROHE thermostats portfolio and offers information for consultations with customers:
“Why should I recommend a thermostat to my customers?”
Thermostats are not a new invention to the shower market – professionals have been working with them for a long time and have witnessed the evolution of the intelligent showering technology and know how it works. However, we know that there is continued demand for this technology in our customers’ bathrooms. In a recent study, we found out that over 35% of consumers would like to replace their lever mixer with a thermostat.
The key benefits to a thermostat upgrade are:
1. Thermostats are safe mixers, especially for children and elderly family members. In contrast to a lever shower mixer, our thermostats are equipped with a 38°C SafeStop Button. As the name indicates, this limits the water temperature to a comfortable 38°C and prevents scalding from burning hot water. Additionally, our thermostats come with an optional 43 °C SafeStop Plus temperature limiter. This can easily be activated during the installation and limits the temperature to 43 °C, thereby preventing children or those with additional needs or visual impairments from turning up the temperature accidentally and scalding themselves. This is a huge benefit for multi-generational households and hotels which need to cater to many different user needs and requirements.
2. Now that the bathroom is increasingly turning into an oasis of wellbeing, consumers are also looking for solutions that enhance comfort. Thermostatic technology is an ideal solution. Even when multiple water sources are running simultaneously, the thermostat allows users to be in control of the temperature as it balances temperature peaks and prevents cold or hot temperature fluctuations whilst showering. This is one of the major benefits thermostats can offer especially as they continue to be such a pain point for consumers.
3. What many consumers do not know is that a shower equipped with a thermostat can save water. The GROHE GROHTHERM thermostats all come with the EcoButton – an easy-to-use and effective feature that works to reduce consumption. The EcoButton reduces the water flow, saving up to 50% of water without a noticeable difference for users. Additionally, the thermostat cartridge makes it easy to find the desired temperature. Even if a user likes to turn the water off and on while showering there is no need to find the right lever position again. With the water temperature remaining at a constant level, The GROHTERM 500 offers water and energy saving in everyday life, which can offer cost savings over the product’s lifecycle.
Why should I recommend a GROHE thermostat for my customer?
Our product portfolio remains to be as diverse as our customers’ projects are individual. For us, the key in product development is to provide retailers and installers with the right solutions for all customers. Our product portfolio is designed to meet different requirements regarding both functionality but also budget.
The recently introduced GROHTHERM 800 Cosmopolitan which comes complete with the TurboStat cartridge offers a stand out product due to the solid metal handles which function not only as a design statement but also offer practicality. The greatest benefit is the GROHE MetalGrip with Ergorim concealed rim on the back which ensures a firm grip even when hands are wet or soapy. This makes the GROHTHERM 800 Cosmopolitan a perfect upgrade for any shower, with a variant available for bathtubs as well.
Our portfolio also includes the sophisticated GROHTHERM 1000 Performance which boasts two additional key features. Integrated with our 100% GROHE CoolTouch technology, the thermostat’s body never exceeds the shower temperature, keeping the thermostat exterior cool to touch – a particularly important feature for multi-generational households or family homes with young children. As water conservation is also playing an increasingly important role for customers in bathroom planning, the GROHTHERM 1000 series also features an AquaDimmer with an EcoButton for controlling the hand shower in the bathtub.
Our latest addition to the thermostat family is GROHTHERM 500 – the perfect entry-level product in the GROHE thermostat range. The thermostat can be suitable for all properties, with a specially adapted model for low pressure homes. GROHTHERM 500 offers the same cost efficiency as a single-lever mixer but offers customers far more benefits.
What are the benefits of GROHTHERM 500?
GROHTHERM 500 is the optimal entry-level product that enables users to try out the benefits of a GROHE thermostat, such as the EcoButton, the SafeStop and the SafeStop Plus feature. It comes equipped with the well-known GROHE brand quality while sitting at a lower price point to suit all budgets – the perfect alternative to single-lever mixers.
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