TREND REPORT: SCENIC PRINT
Every month Walker Greenbank Contracts will bring you latest trends in commercial design, showing what they feel is the flavour of the month. This month’s trend from Zoffany explores the use of scenic print.
With the advent of digital printing, emerged a trend for scenic fabrics and wallpapers – designs that offer escapism from the day to day. Of course nothing is new, the origins of adorning our walls with scenes can be traced as far back as to the tapestries of the 14th Century, but with the latest technology the possibilities are endless, and the world seems to have become a lot more adventurous.
The Gondolier, from the Zoffany Tespi collection seen in wallpaper above and printed onto a sumptuous velvet quality below, transports us to the canals of Venice at different times of the day.
As well as making a statement these designs work on several levels. To quote, Melissa White, Mural artist and expert in the field. ‘As you step back you see the scene extend across the wall taking on the rhythm and order of pattern. Move closer however and you enter the narrative level where stories are told. Move in close still and you get lost in the detail of the technique and you reach the level of pure abstraction.
CASE STUDY: PIG IN THE WALL HOTEL
The scenic designs have already been used in the Pig in the Wall Hotel which features the Arden Collection.
Mood Board credits:
Products from top L-R: Granada 331203, Stitch Damask 331213, The Gondolier 311262
Products from bottom clockwise L-R: The Gondolier 321247, Zoffany Rugs, Saffron paint, Pebble paint, Curzon 331107, Curzon 331101.
All Images © Walker Greenbank & Pig in the Wall Hotel 2014.