At last weeks’ webinar Angela Paterson, Marketing Director at Tektura, and Phil Pond, Director Consumer & Design Insights at Scarlet Opus, posed the questions; why do we need trend forecasts? How do they work? How can we look 1 or 2 years into the future and accurately predict the colours, designs and pattern we’ll be using?
Tektura is one of the UK’s leading suppliers of wallcoverings, and their products are used across all market sectors : hospitality, health care, education, commercial and high end residential interiors.
Angela is Marketing Director at Tektura, and has worked in the industry for almost 40 years. Alongside branding, PR and events, her main focus is product research, design and development. She works closely with Tektura’s own factory and design team, and also with Tektura’s manufacturing partners around the world. The collective pool of experience and knowledge is in her words”invaluable in bringing the best product to the table”. She’s also actively involved with the global forecasting team at Colour Hive, as well as being on the SBID panel for health care.
Scarlet Opus is a Trend Intelligence Agency working internationally from an East Yorkshire base and focusing research and future intelligence on the Built Environment. We show clients a vision of the future of lifestyle enabling them to see which trends will impact their business and how they can capitalise on them. Phil translates future consumer, business & design trends into high growth business strategies. He has earnt a reputation of excellence for creativity in product & customer experience development & marketing. His focus is specifically in working with retailers & manufacturers. For 15 years he has been regular speaker at events around the world from Las Vegas to Vancouver, Melbourne to Dubai, Budapest to Istanbul and the UK.
Contact Tektura through BCFA Product Finder.
Contact Scarlet Opus