By its very nature, hospitality is centred on the wellbeing of guests and, within these settings, matching colours and patterns plays an essential role in conveying the ambiance of a venue.

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From the welcome of the lobby and the relaxation found within a guest room through to the different tones you want to set in a ballroom compared with a bar or restaurant, each area will have a slightly different feel. Yet truly effective design will create a level of continuity throughout.

One way of achieving this by using the large canvas offered by flooring.

Flooring is perfect for seamlessly providing a smooth transition from one area of a hotel to the next,” explained Anthony Hickman, Head of Design at Ulster Carpets. “Whether it is through the use of a repeating design element or a common colour bank, flooring can perfectly create continuity and can be used as the foundation of the entire interior design theme.

Having created carpet for some of the world’s most famous hotels, casinos and cruise ships, Ulster’s designers are well-versed in combining various colour and pattern variations that capture the essence of a venue.

For example, carpets within casinos are known for their vibrant designs while, on cruise ships, sea blues and greens are generally avoided. For hotels, the focus is on connecting guests with the ambience of the venue, which can mean anything from bold colours to subtle aesthetics.

From Sycuan Casino, San Diego, and Regent Seven Seas Explorer to world-famous hotels such as Claridge’s and the InterContinental Paris Le Grand, Ulster have created bespoke carpets that reflect the mood that each venue wants to create.

The key to meeting these demands is not only Ulster’s wide-ranging experience but also the partnership approach that the company is renowned for. When combined with the artistic talents of their world-class designers and the freedom offered by Ulster’s patented weaving technology, the limits to what the company can create are endless.

The importance of wellbeing is also reflected within interior design and, most notably, with the popularity of trends such as Biophilic.

Following in the footsteps of Scandi and Hygge concepts, there has been a growing number of hotels, in particular, utilising the Biophilic theme that aims to bring the outside in.

Ulster have a growing number of designs that meet this trend in Design Portal – their online design archive that contains over 10,000 designs that can all be recoloured to suit the project you are working on.

The popular Biophilic design trend is also at the heart of Natura, the latest addition to Ulster’s Contract Stock collection.

Designed specifically for the hospitality sector, Natura is grounded on a theme that accentuates how we are connected to the intricacy of nature. Offering the perfect balance between impactful aesthetics and subtle beauty, each of the seven designs in 24 different colourways has been inspired by the beauty of nature around us.

To see examples of the projects Ulster have worked on, learn more about Natura or to access Design Portal, visit

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About Phoebe Train

Phoebe is a Marketing and Events Executive, who joined the BCFA as an English graduate in 2021. Working closely with designers and BCFA members, Phoebe has published an array of content for Design Insider.
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