Decorilla Interior Design, a leading US online interior design service, announced an exciting company rebrand to mark over ten years of creating stunning, accessible, and personal interior spaces for clients. We were interested to learn more from the Decorilla team about the role AI played in their rebrand process.
The rebranding comes at a time of immense growth and innovation for the company. What started as solely e-design services widened in scope to complete highly specialized in-person design for residential, workplaces, hospitality, and start-up projects over several US markets.
Decorilla’s mission is to help people live in beauty and comfort — and its visual identity, mindset, and brand voice mirror this. The company’s new logo is simple and elegant, with a sophisticated colour palette that symbolizes the brand’s approach to design. The D mark staple will remain in the logo, underlining Decorilla’s commitment to consistently delivering an outstanding online interior design experience. This renewed look reflects the team’s decade-long passion for creating stylish yet accessible interiors, its commitment to excellence, and a design-forward mindset.
Agnieszka Wilk, Founder and CEO of Decorilla, explained:
“As we reflect on an impactful decade of designing interiors tailored specifically to enhance our client’s wellbeing, Decorilla is entering a new chapter focused on pushing boundaries in the design industry even further. From high-quality yet cost-effective room makeovers to full home redesigns enriched by emerging technologies, Decorilla has always led the way in the world of tech-meets-interior design. Our rebrand encapsulates who Decorilla is today, setting the course for ground breaking innovation in the industry.”
With its brand pillar that keeps the client front of mind, Decorilla’s new brand voice channels the excitement of seeing design ideas spring to life while offering inspiration and guidance. Their tone encourages clients to feel empowered, not overwhelmed. Educational design blogs, videos, and webinars break down the latest trends into actionable insights for real-life spaces.
The new website launched with this rebrand pushes the digital experience to new heights — simplified booking flows to start projects faster, 3D visualization and AI tools — bringing design concepts into vivid reality, and enhanced features to track project progress seamlessly.
The Decorilla team used a selection of AI tools during their brand review process, each contributing to enhancing the new brand identity. Agnieszka explained that:
“Our rebranding process leveraged AI tools like Adobe Firefly AI and Magnific.ai to upscale and perfect our images swiftly. We also used tools like Midjourney and Stable Diffusion for branding elements and certain icons for our design team to refine. The AI could quickly produce dozens of on-brand variations, analyse them for emotional resonance and visual cohesion, and help us vote on and identify the most promising options to focus our efforts. This enabled more experimentation and creativity in a shorter timeframe than manual methods would allow.”
Each project focus remains utterly bespoke to the client through Decorilla’s matchmaking algorithm, identifying the designers with the most relevant style and domain expertise. The application of AI offered unique insights and advantages in the rebranding process that might not have been achievable through traditional methods. AI client feedback sentiment analysis tools and market research gave an invaluable outside-in perspective when shaping the brand strategy. Agnieszka continued:
“The AI spotlighted what truly resonates with clients – things we may have overlooked internally. This allowed us to realign our branding to match client expectations.”
The interior experts’ emphasis on personalization and made-to-order design echoes findings from an in-depth brand research study. Over 68% of clients choose Decorilla due to superior customization, convenience, and service compared to other interior design firms. The use of AI tools has created advantages for Decorilla’s customers, Agnieszka explains:
“For our clients, the rebrand means a more personalized, on-demand design experience. Backed by AI, our expanded capabilities include multi-lingual support, instant online chat, and designers that can rapidly interpret their aesthetic tastes into design mockups. For example, our AI’s help with analysing client preferences, dimensions, and style inspirations. This analysis results in comprehensive summaries that include vendor recommendations and specific guidelines for our designers. Clients also appreciate the fresh, modern visual identity reflecting our use of innovative technology.
“Operationally, AI drives greater efficiency, creativity, and personalization. Our sales team uses AI to qualify leads by providing summaries and feedback on calls, while AI-fuelled tools help our developers accelerate coding and identify bugs. It’s been instrumental in boosting creativity and client offerings. It enables our designers to quickly access the latest trends and the best furniture brands tailored to client needs, along with helping us identify a broader vendor selection.
“We’ve also developed a more sophisticated AI-driven matching system. This system analyses client preferences, style, and project requirements in greater depth. It then matches them with the most suitable interior designer from our diverse pool of talented professionals. This ensures a more personalized and effective design experience.
“The AI enhancements also extend to project management. Our platform now has improved capabilities in predicting and adjusting project timelines and managing budgets more efficiently. This advancement contributes to a smoother project flow and ultimately, heightened client satisfaction.”
Looking ahead, Decorilla will continue pushing boundaries in blending technology with human imagination and creativity. Their aim is to make high-end design even more accessible through AI while retaining the bespoke quality clients expect from the industry.