There must be a pretty compelling reason behind rebranding a well-known company such as BCFA member Newmor Wallcoverings. We caught up with MD David Johnston, and international sales director Moray Forrest to get the inside story.
So, tell us why have you decided to rebrand?
David: The rebrand has been a culmination of three to four years development. We took a hard look at ourselves and what we wanted to become both as an employer in the local area and as well a key supplier to the Global Interiors market. Our relaunch allows us to bring a focal point to the brands core values in colour and design as well as renewed appreciation in its heritage.
Moray: Exactly, few people realise that we are the UK’s largest independent commercial wallcovering manufacturer and that we’ve been doing it for well over 50 years. We launch multiple new collections each year, which our clients love. But I really wanted us to extend the conversation, and you do that by being a bit more radical.
Well, its great to hear that its more than just a new logo. But let’s just consider the new branding for moment – tell me how you came up with the new design.
David: We are part of a bigger group, so consequently had inherited elements of our identity from that. The first step was to create an identity that reflected our Wallcovering business. We wanted to convey our heritage, and our love of design and colour. As well as developing the logo, we thought long and hard about the colours and chose tones of yellow and grey.
Moray: The yellow works on two levels for me, it links back to our Welsh heritage with the daffodil, but it’s also such an optimistic and creative colour, and our design team love it. Combining it with grey, symbolizes the strength in Newmor and its people. I think the two colours together really reflect us, we are creative as we provide original solutions, but we are also dependable and can be trusted to deliver.
So, how is business?
David: It’s been a hugely challenging time for our hospitality clients, but we are very optimistic of a strong recovery and are launching new products at the HIX show in November. As you know, we supply to a broad range of sectors, including leisure, which has done particularly well this year, and we have developed new products for healthcare too. I think the office sector will take longer to recover, but there are opportunities to repurpose space.
Moray: From a sales perspective, the fact that we manufacture and stock in our own facility in Welshpool has been a real bonus. We are well placed to provide solutions suitable for any project or budget. As well as thousands of standard designs and colour options, we have a dedicated design team to create custom solutions. So, whether it is large format bespoke digital prints, fully fire rated durable fabric-backed vinyl wallcoverings, printable films or creating write and wipe walls, Newmor has the capability and infrastructure to supply the most demanding commercial sectors.
Can you give us a sneak peek at what we will see at HIX?
David: Sure, we have three new designs, Batik, Peloso and Marquetry. We also have an exciting new collaboration with Lois O’Hara. I can share a few images here, but we will give you the full rundown before the HIX show in the Product Focus webinar you’re kindly hosting Alys.
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