Through an artistic exhibition suspended between reflections and transparencies, in a continuous dialogue between art and design, LAUFEN inaugurates the LAUFEN space Milano, a new concept that joins the other spaces of the Swiss brand in the world.
LAUFEN returns to Milan and does so on the occasion of the Milan Design Week in September 2021 with a new space located on the second floor of an elegant building in via Manzoni. It is the perfect point of contact between the fashion district, Piazza della Scala, the Duomo and Brera, one of the most fascinating districts of the city, synonymous with art and design. For the opening week LAUFEN space Milano, designed by Matteo Fiorini with Studio LYS, will host a temporary installation created by the same designers with the provocative title ‘Am I open-minded?’. A suspended installation, where LAUFEN products are scattered throughout the space just like sculptures in an art gallery marked by hanging iridescent elements, which reflect the light on the walls and ceiling in a play of colors and transparencies.
At the entrance a large LED wall opens up another plane in the space, drawing the observer deeper into the LAUFEN cosmos. Here the new LAUFEN virtual space will be displayed: the visitor is here invited to an immersive digital journey that leads to dreamlike and futuristic bathroom experiences created by the experiential designer Annabelle Schneider in collaboration with the Swiss architects Gabrielle Hächlerand Andreas Fuhrimann.
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