New look and new collection by Edmund Bell
Edmund Bell is pleased to introduce their new brand identity, developed in-line with their positioning as a key partner in the global interior furnishings sector – And with this comes the launch of SOHO CLUB their latest collection…
Established in 1855 and with a long heritage as a major supplier of fabrics, Edmund Bell’s new creative identity comprises a distillation of these 163 years of history. The entrepreneurial spirit of 1855 is also still true in 2018, and this new brand highlights both the technology-led capabilities in curtain linings and light control fabrics and the exquisite design of our print and woven collections.
You can see their contemporary new look atย www.edmundbell.com
Not only a new brand, but a new woven collection as well
SOHO CLUB is a new inherently flame-retardant woven collection.
Art Deco and Gatsby, major 1920`s sources of interior inspiration were a key influence in the development of the SOHO CLUB collection, mixing metallic effect yarns with flat blocks of colour and incorporating lines to enhance the decadence of the glamour around the DECO era. The combination of scale and geometric pattern in this collection bring infinite new possibilities to classical expressiveness, all very indicative of the 20`s and 30`s period.
Colour in SOHO CLUB takes on a historical note but with a modern twist so damson, teal, copper and cobalt add newness, whilst black and gold, clay and seal evoke the true colours of the sumptuous Art Deco era.
SOHO CLUB has been independently tested for UK and International FR standards, with wide width options also available (280cm / 110 inches). Watch the Soho Club launch video here…