Sanderson Design Group, the luxury interior furnishings company, is pleased to announce its successful transition to a new trading name. Operating under ‘Sanderson Design Group’ since November 30th 2020, the new name unifies various trading names including Style Library, Walker Greenbank Ltd, Abaris Holdings.
‘Sanderson Design Group’ refers to the Group as a whole, and in no way impacts individual brands; Anthology, Clarke & Clarke, Harlequin, Morris & Co., Sanderson, Scion, and Zoffany.
Complementing the name change and simplified structure, Sanderson Design Group has also released brand new corporate, trade, and consumer websites. 7 websites are also dedicated to each of the Group’s consumer brands, acting as the best platform from which they can shine. In line with an improved online experience, the Group has also improved user journeys on its trade and corporate websites. Additions include new functionality and refined company histories.
Already, the Group has received a positive reaction from its Trade and Consumer base, as well as encouraging signs from shareholders. The Group looks forward with excitement to the unveiling of new aspects of its strategy.
With the name change, Sanderson Design Group is united behind a single purpose: ‘To bring the beautiful into people’s homes and lives’. Helping everyone to Live Beautiful, this statement forms the foundation for all of the Group’s projects. The Group understand ‘beauty’ as something far deeper than merely an aesthetic application- it is about making people feel good. Inspiring and uplifting. It is an approach which encompasses all the beauty of life through the creation of beautiful surroundings. Ultimately, it is about discovering ways to help people live their lives well, with kindness and positivity. Live Beautiful is, ultimately, about focusing on the good in the world, to help everyone to live beautifully.
“Our new name, Sanderson Design Group, marks an exciting stage in the development of the Company. As well as enabling further simplification of our business, key to our strategy of driving opportunities and efficiency, our new Company name better represents our brand and manufacturing assets by highlighting design as being at the beating heart of everything we do.” Lisa Montague, Sanderson Design Group’s Chief Executive Officer
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