The Art of Colour: An Interview with SANIPEX GROUP’s Ashley Sinclair

As part of Design Insider’s Colour Content Campaign, we delve into the vibrant world of SANIPEX GROUP, a leader in high-quality bathroom, kitchen, surfaces, lifestyle, lighting, and outdoor living solutions.

In an exclusive interview, Ashley Sinclair, the Specification and Design Manager at SANIPEX GROUP, reveals the brand’s innovative use of colour. Discover how the award-winning Monroe washbasin collection shines with its striking hues, the core principles guiding their colour choices, and the profound impact of colour on mood and well-being.

Ashley Sinclair, Specification and Design Manager, SANIPEX GROUP

Could you please introduce yourself, your role and SANIPEX GROUP?

I’m Ashley Sinclair, the Specification and Design Manager at SANIPEX GROUP. I’ve been with SANIPEX UK for a few years now, starting out by building a loyal client base of designers and developers in Harrogate. Now I help UK-based designers and architects with their projects in both the UK and the MEA region.

At SANIPEX GROUP, we offer a fantastic range of high-quality bathroom, kitchen, surfaces, lifestyle, lighting, and outdoor living solutions, all backed by exceptional customer service. Whether you’re an architect, interior designer, developer, retailer, or a private client, we’re here to be your go-to source for all your project needs.

BAGNODESIGN Monroe collection

Congratulations on winning the Best Use of Colour at the Ideal Home Bathroom Awards. What makes the Monroe washbasin collection stand out in terms of colour usage?

The BAGNODESIGN Monroe collection has been very well received since its launch, and it was great to cap that with the Ideal Home Award. Colour in the bathroom is a big trend now and the Monroe countertop washbasin collection responds to this in style. Available in eight striking colours, it’s edgy and eye-catching while tapping into the movement for mixing materials and adding personalisation to the modern bathroom.

It’s a versatile washbasin too – it can be jazzed up or toned down depending on how you combine it with other materials and finishes and this give designers a lot of creative freedom, which is really what they’re looking for to add real personality to a bathroom. It’s daring, but not too daring!

BAGNODESIGN Monroe collection

How does SANIPEX GROUP approach the integration of colour in design? What are some core principles you follow when selecting colours for new collections?

We embrace colour as a key element in design, aiming to create harmony and enhance any space. When selecting colours for new collections, we focus on a few core principles: staying current with trends, ensuring the colours suit the functionality of the space, and balancing bold and neutral tones.

We choose timeless and versatile colours that work well with various styles and preferences. Each collection from BAGNODESIGN is carefully curated to ensure colours interact beautifully with textures and materials, inspiring our clients and helping them create stunning spaces.


Research indicates that colours significantly affect mood and well-being. How do you consider these aspects when designing products like the Monroe washbasins and Orology brassware?

Colour has a huge impact on mood and well-being. When designing products like the Monroe washbasins and Orology brassware, we carefully select colours that promote positive emotions and complement various design styles. For the Monroe washbasins, we chose soothing and elegant hues to create a calming bathroom environment. With BAGNODESIGN’s Orology brassware, we’ve incorporated timeless, sophisticated finishes that add a touch of luxury and warmth. Our goal is to ensure our products not only enhance the aesthetic appeal of a space but also contribute to the overall feeling of wellness in the bathroom.


The Monroe collection offers personalisation through colour and material choices. How do you balance current trends with timeless design to meet diverse client preferences?

We stay updated on the latest trends to offer fresh, modern options, yet we ensure these choices are versatile and adaptable. By selecting colours and materials that have lasting appeal, we create designs that are both fashionable and timeless. This approach allows us to meet diverse client preferences, offering personalised solutions that remain stylish and relevant for years to come. We want to provide a perfect blend of trendiness and timelessness in every piece.

Beach House

Could you discuss the choice and development of innovative materials and finishes, such as the metallic and matte options in your collections?

Our materials and finishes are carefully developed to always to enhance the appeal and functionality of our collections. BAGNODESIGN’s metallic and matte options, for instance, are chosen for their durability, aesthetic versatility, and ability to add a touch of sophistication. We explore advanced manufacturing techniques and cutting-edge materials to ensure our products not only look stunning but also stand the test of time. By blending these finishes with timeless design elements, we create unique, high-quality pieces that cater to diverse tastes and elevate any space.

BAGNODESIGN Chiasso Bath Mixer Soft Bronze

How have recent global events, like the pandemic, influenced consumer preferences in bathroom colours and designs at SANIPEX GROUP?

There is now a stronger demand for calming, spa-like environments, with a preference for soothing colours such as soft blues, greens, and neutral tones. People are also prioritising hygiene and cleanliness, prompting the popularity of easy-to-clean materials and finishes. There is also a growing interest in personalised and multifunctional spaces that offer comfort and relaxation. Our designs reflect these shifts, focusing on creating serene, functional, and stylish bathroom environments that cater to the new priorities of our clients.

What future trends in colour do you foresee impacting the bathroom design industry? How is SANIPEX GROUP preparing to meet these evolving demands?

Future trends in bathroom design are likely to embrace bolder, more adventurous colour choices alongside timeless neutrals. Rich jewel tones, earthy shades, and biophilic-inspired greens are expected to gain popularity, reflecting a desire for spaces that evoke nature and luxury. At SANIPEX GROUP we’re ready to meet these demands, by continuously researching and incorporating these trends into our collections.

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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