What Story Would You Like Your Walls To Tell?

At Spires Art, they’re firm believers that refreshing your hotel artwork is one of the most simple, yet effective ways to enhance your customer experience.

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The importance of art starts the moment your guests step into the entrance and continues into every corner of your establishment. Now more than ever, guests are seeking out memorable hotel stays and local experiences, overflowing with character and personality.

It’s important to take a step back and consider whether your artwork paints a true picture of your hotels’ unique offering.

Spires Art have compiled their top three reasons why you should consider updating your interiors! They ask their clients “What Story Would You Like Your Walls To Tell?”

1. Make a great first impression

As many hoteliers are busy welcoming guests back into their establishments, creating a positive first impression is more crucial than ever.

From the outset, art plays a definitive role in influencing the guest experience. Even before check-in, the artistic choices in the communal areas of your establishment set the tone for the whole visitor experience. At Spires, we are experts in understanding your niche and delivering an artistic concept that captures and communicates your hotel’s essence.

Whether it’s an eclectic gallery wall that tells the story or your hotel’s heritage or a striking centrepiece that sparks imaginations and conversations – the emotive nature of art has the power to leave a lasting impression on your guests for years to come.

2. Stand out from the crowd

More often than not, art is an underutilised medium for creating a point of differentiation in commercial spaces. In such a fiercely competitive industry, creating a strong visual presence and standing out from the crowd is increasingly important for hoteliers.

In particular, Millennial and Gen Z customers are seeking out experiences that are imaginative, unique, and most importantly, shareable. Installing the right artwork for your hotel can help get you noticed and transform even the most ordinary of spaces into extraordinary ones.

3. Refresh without renovation

Updating your hotel art doesn’t always require the cost or disruption of a total renovation. Refreshing your artwork can be a cost-friendly fix, allowing you to instantly modernise your space and stay on-trend.

These ‘refresh’ projects are becoming ever more popular and it’s easy to see why. Our team of art consultants are experts at designing affordable art solutions to uplift your hotel’s interiors.

If you are planning on major renovations, we recommend involving an art consultant at the early stages of the project to help develop a clear artistic vision. We take the utmost care and attention to understand your requirements and produce a result that perfectly complements your hotel’s new surroundings.

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Product Finder is a unique search engine created especially for interior designers to source contract furnishing companies. Utilising this platform will support your findings for upcoming projects, with over 200 members profiles showcasing the latest product launches, new materials available, industry news and design trends.


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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