Author Archives for Freda Shepherd

Column: Where fashion meets interiors: Building a career across borders

July 1, 2026 7:30 am Published by Freda Shepherd Comments Off

I grew up in Sham Shui Po, Hong Kong, in a family of eight living in a small apartment. Life... Read More >

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Today we’re introducing Care Matters, a new editorial series from Design Insider exploring the ideas, research and real-world experiences shaping care environments and later living design.⁠
⁠
To launch the series, Catherine Helliker, Marketing Manager at danfloor, shares her perspective on one of the most overlooked elements of therapeutic interiors: flooring.⁠
⁠
Drawing on years of experience working alongside architects, designers and care providers, Catherine explores how acoustics, materiality and sensory design can influence comfort, dignity and wellbeing, reminding us that thoughtful design often starts with the surfaces we rarely stop to consider.⁠
⁠
We’re delighted to begin the series with such a thought-provoking contribution.⁠
⁠
👉️ Read the full piece through the link in our bio!

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Open post by designinsiderlive with ID 17943628428248712

Today we’re introducing Care Matters, a new editorial series from Design Insider exploring the ideas, research and real-world experiences shaping care environments and later living design.⁠
⁠
To launch the series, Catherine Helliker, Marketing Manager at danfloor, shares her perspective on one of the most overlooked elements of therapeutic interiors: flooring.⁠
⁠
Drawing on years of experience working alongside architects, designers and care providers, Catherine explores how acoustics, materiality and sensory design can influence comfort, dignity and wellbeing, reminding us that thoughtful design often starts with the surfaces we rarely stop to consider.⁠
⁠
We’re delighted to begin the series with such a thought-provoking contribution.⁠
⁠
👉️ Read the full piece through the link in our bio!

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Dubai is no stranger to ambitious residential developments. But Wedyan is taking a different path.⁠
⁠
For this exclusive Design Insider feature, we speak with internationally renowned architect Kengo Kuma and Sultan Al Ghurair, the visionary behind Al Ghurair Collection, about creating a new kind of luxury, one shaped by nature, wellbeing and a quieter architectural language.⁠
⁠
Together, they discuss the thinking behind the project, from Japanese-inspired terrace pavilions and biophilic design to the subtle details redefining super-prime living in one of the world’s fastest-moving cities.⁠
⁠
Discover the full interview through the link in our bio! ⁠
⁠
A huge thank you to Kengo Kuma and Sultan Al Ghurair for sharing their time and insights with Design Insider.⁠
⁠
#LuxuryRealEstate #Architecture #InternationalDesign

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Open post by designinsiderlive with ID 17939552643257867

Dubai is no stranger to ambitious residential developments. But Wedyan is taking a different path.⁠
⁠
For this exclusive Design Insider feature, we speak with internationally renowned architect Kengo Kuma and Sultan Al Ghurair, the visionary behind Al Ghurair Collection, about creating a new kind of luxury, one shaped by nature, wellbeing and a quieter architectural language.⁠
⁠
Together, they discuss the thinking behind the project, from Japanese-inspired terrace pavilions and biophilic design to the subtle details redefining super-prime living in one of the world’s fastest-moving cities.⁠
⁠
Discover the full interview through the link in our bio! ⁠
⁠
A huge thank you to Kengo Kuma and Sultan Al Ghurair for sharing their time and insights with Design Insider.⁠
⁠
#LuxuryRealEstate #Architecture #InternationalDesign

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MoreySmith has published Workplace 3.0: Intentionality, Longevity and the Third Era of Workplace Design, a new report setting out the kind of office its biggest clients are now asking for.

The report argues that the purpose of the office has been reset by two major forces: the pandemic, which severed the assumed link between employment and the building, and artificial intelligence, which is now dissolving the link between productivity and human input.

As AI takes on more routine cognitive work, MoreySmith suggests the office must offer something more meaningful: human connection, cultural exchange, mentorship, judgement, taste and original thinking.

Read more and enjoy the full report by clicking on the grid post link in our LinkinBio!

MoreySmith frames Workplace 3.0 as a direct response to the limitations of Workplace 2.0.

Workplace 2.0 was the reaction against cellular, hierarchy-driven twentieth-century office design. It brought open plan layouts, hot-desking, informal settings and the beanbag-and-slide aesthetic of the Silicon Valley campus.

But MoreySmith argues that too much of this era was designed to be photographed rather than inhabited, and built implicitly to be replaced when the next idea arrived.

Workplace 3.0 is different. It is not defined by novelty, gimmick or constant reinvention. It is defined by intentionality, human connection and longevity.

The office must now earn people’s presence through the experience it offers.

The central argument of the report is that productivity is no longer a sufficient reason for the office to exist.

The pandemic proved that work could happen outside the building. AI is now automating routine cognitive tasks, streamlining how teams operate and opening new channels for ideation.

What remains difficult to replicate remotely is genuine human community.

MoreySmith argues that proximity, mentorship, relationship-building, shared rituals and serendipitous exchange are now the office’s most important functions.

The workplace is not simply where people feel connected. It is where original thinking can happen because people are physically and socially together.

Workplace 3.0 shifts the emphasis from corpor

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MoreySmith has published Workplace 3.0: Intentionality, Longevity and the Third Era of Workplace Design, a new report setting out the kind of office its biggest clients are now asking for.

The report argues that the purpose of the office has been reset by two major forces: the pandemic, which severed the assumed link between employment and the building, and artificial intelligence, which is now dissolving the link between productivity and human input.

As AI takes on more routine cognitive work, MoreySmith suggests the office must offer something more meaningful: human connection, cultural exchange, mentorship, judgement, taste and original thinking.

Read more and enjoy the full report by clicking on the grid post link in our LinkinBio!

MoreySmith frames Workplace 3.0 as a direct response to the limitations of Workplace 2.0.

Workplace 2.0 was the reaction against cellular, hierarchy-driven twentieth-century office design. It brought open plan layouts, hot-desking, informal settings and the beanbag-and-slide aesthetic of the Silicon Valley campus.

But MoreySmith argues that too much of this era was designed to be photographed rather than inhabited, and built implicitly to be replaced when the next idea arrived.

Workplace 3.0 is different. It is not defined by novelty, gimmick or constant reinvention. It is defined by intentionality, human connection and longevity.

The office must now earn people’s presence through the experience it offers.

The central argument of the report is that productivity is no longer a sufficient reason for the office to exist.

The pandemic proved that work could happen outside the building. AI is now automating routine cognitive tasks, streamlining how teams operate and opening new channels for ideation.

What remains difficult to replicate remotely is genuine human community.

MoreySmith argues that proximity, mentorship, relationship-building, shared rituals and serendipitous exchange are now the office’s most important functions.

The workplace is not simply where people feel connected. It is where original thinking can happen because people are physically and socially together.

Workplace 3.0 shifts the emphasis from corpor

24 0

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Author Archives for Freda Shepherd

Column: Where fashion meets interiors: Building a career across borders

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