Flooring Goes Circular: Alternative Flooring Launches 100% Recyclable Echo-CoRE
Alternative Flooring is making flooring history with its latest launch of Echo-CoRE – the UK’s first fully recyclable carpet for the home. A true breakthrough in sustainable living, this circular innovation marks a new era where flooring never has to become waste again.
Thoughtfully crafted and consciously designed, Echo-CoRE is a pioneering one-material carpet where the yarn, fibre and backing are all made from the same smart source. This cutting-edge approach solves one of the industry’s biggest sustainability challenges: the complex, costly separation of fibres from backing at the end of a product’s life. With Echo-CoRE, the entire carpet can be recycled back into new carpet or other high-quality products.
Alternative Flooring: Echo CoRE Cleaves bespoke rug
As beautiful as it is sustainable and with the look and feel of wool, Echo-CoRE is exquisitely soft underfoot, enduringly strong and available in 10 versatile colours, each named after a UK cave. It’s available as a fully fitted carpet or crafted into bespoke rugs and runners through Alternative Flooring’s Make Me A Rug service, ensuring circular design fits every home and every room.
Alternative Flooring: Echo CoRE Cleaves rug with a taped edge
The circularity continues long after installation. When Echo-CoRE reaches the end of its first life, it is collected, cleaned and reduced back into its purest form. The material is then transformed into granulate, ready to be reborn as new carpet or other high-quality products, such as car mats, which can themselves be recycled again. For the very first time, the cycle remains unbroken.
Alternative Flooring: Echo CoRE Mossdale Carpet
Echo-CoRE’s closed-loop manufacturing process supports circularity from start to finish. Produced using only green energy and no gas or water, the carpet significantly reduces carbon impact and ensures nothing ends up in landfill or incineration.
Alternative Flooring: Echo CoRE Mossdale Carpet
Lorna Haigh, Creative Director at Alternative Flooring said:
“At Alternative Flooring, we are continually exploring new ways to push boundaries and ensure our products remain innovative while staying true to our signature look. Sustainability is a driving force in design today. With Echo-CoRE, we wanted to demonstrate that sustainability doesn’t mean compromise. This collection reflects our belief that beauty, comfort, and responsibility can coexist. By creating a carpet that’s fully recyclable, beautifully designed, and made to last, we’ve reimagined what flooring can be – circular design brought to life, proving that sustainable choices can be as stylish and inspiring as they are responsible.”
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