Lift opens in Riyadh’s JAX District as a hybrid creative platform
Lift Studio/Space/Gallery has opened its doors in Riyadh’s JAX District, becoming the latest addition to a rapidly expanding ecosystem of artists, galleries and cultural platforms. Founded by HH Princess Nouf bint Abdulaziz AlSaud and designed by Saudi-based quartz architects, the 6,500 sq ft space is conceived as a fluid, multi-layered environment where exhibition, production and creative work intersect.
Drawing from the district’s industrial character, the project is shaped through a flexible architectural language that supports both public engagement and daily use. Rooted in a mission to support the creative process from start to finish, Lift positions itself as a dynamic platform for local artists, contributing to the Saudi’s evolving art scene.
For HH Princess Nouf, the initial brief centred on creating a space that feels welcoming and intimate, but never intimidating. Originally founded in 2020, Lift is now reimagined in its new home in JAX District as a platform for both local and international artists who blend disciplines, supported by workshops, events and shared creative spaces.
“Lift came from a personal need to create a space that supports creatives beyond the final outcome, focusing on the process, experimentation and the journey behind the work. The scene today feels bold and self-assured, with creatives shaping their own narratives rather than following expectations,” comments HH Princess Nouf.
HH Princess Nouf bint Abdulaziz Al Saud (left) and Shahad Alsudais (right); photo by Intelier
The architectural concept, led by Shahad Alsudais, architect and founder of Quartz Architects, responds to the industrial character of JAX District. Rooted in Lift’s slogan, “a place to lift you up,” the project was developed by the quartz design team—Shahad Alsudais, Antonio Soreca, and Lubna Tayeb, shaping a space that operates as both a working environment and a cultural destination.
“Identity is shaped by movement and collaboration. We see it as a place where ideas are explored, shared and developed over time. Architecturally, this led to a fluid spatial layout that supports exhibition, production and interaction,” explains Alsudais.
Open-plan gallery space defined by a double-height volume, layered lighting and flexible partitions; photo by Shoayab Khattab
The ground floor is designed as an open and active public realm, featuring workshop studios, a flexible gallery lounge, a merchandise concept shop, and a café. It also serves as a dynamic, multi-purpose venue for brand launches, private events, and curated private dinners.
At its centre, a sculptural chrome spiral staircase in deep blue tone anchors the arrival, acting as a focal point in the otherwise neutral interior.
Above, the mezzanine level forms a more focused operational layer with offices, meeting rooms, and support spaces, seamlessly connected to ensure smooth circulation and efficient workflow.
As Shahad Alsudais says:
“We wanted to keep the space very flexible, translating Lift’s collaborative identity through adaptable elements and multi-purpose areas.”
Together, these elements position Lift, also known as Lift Studio/Space/Gallery, as both a cultural destination and a working creative platform, reinforcing its role as a catalyst within Riyadh’s growing arts and culture ecosystem.
A palette of metal, light and translucent elements defines the spatial language; photo by Shoayab Khattab
The opening of Lift marks a significant step in cultivating Saudi Arabia’s emerging creative ecosystem, fully aligned with Saudi Vision 2030, it contributes to a cultural scene that engages both local and international audiences.
HH Princess Nouf concludes:
“Lift aligns with Vision 2030 by supporting local talent and contributing to a sustainable, creative ecosystem where culture is nurtured, valued, and given room to grow. I see Lift growing as a platform for meaningful creative expression, deepening collaborations, and becoming a quiet yet influential part of the real cultural landscape.”