Nuru Marrakech: A Story of Place, Heritage and Contemporary Hospitality
Adẹ̀ kọ́ & Co. has been appointed to design Nuru Marrakech, a new boutique riad hotel in the historic Medina of Marrakech, developed and operated by Nuraya Collection and scheduled to open in Fall 2028.
Set within one of the world’s most culturally rich and storied urban landscapes, Nuru Marrakech will be a 23-room boutique retreat, including a selection of suites, designed to offer an immersive experience rooted in the heritage, rhythms and craft traditions of the city.
The project will encompass a series of interconnected spaces, including a rooftop restaurant, poolside bar, spa and wellness rooms, speakeasy bar, landscaped courtyard, lobby, and guest accommodations. Each element has been conceived as part of a cohesive narrative, reflecting both the architectural language of the traditional riad and a contemporary approach to luxury hospitality.
Adẹ̀ kọ́ & Co. is a London-based interior architecture and design studio working across luxury hospitality and residential projects in the UK and internationally.
Drawing inspiration from Marrakech’s medieval history and its layered cultural identity, the design will centre on storytelling through materiality, craftsmanship and atmosphere. The project seeks to interpret the city from a local perspective, honouring its architectural heritage while creating spaces that feel both timeless and deeply personal.
Tolù Adẹ̀kọ́, Creative Director of Adẹ̀kọ́ & Co said:
“Designing a riad is not about imposing a vision. It is about responding to place. The rhythm of the courtyard. The softness of filtered light. The quiet dignity of craft. To be entrusted with the whole journey allows us to create something immersive, considered, and deeply connected to Marrakech.”
Chidi Ashley, Nuraya Collection said:
“I’m excited to be creating a design-led riad that challenges convention and redefines modern luxury in the Marrakesh medina, offering a fresh perspective on the riad experience while honouring the culture and history that inspire it.”
Nuru Marrakech reflects Adẹ̀kọ́ & Co.’s continued commitment to creating narrative-driven hospitality environments that balance cultural sensitivity with contemporary design thinking. Through collaboration with local artisans and a focus on authentic materials, the project will celebrate Marrakech’s enduring legacy of craftsmanship and its spirit of hospitality.
As the studio expands its global portfolio, Nuru Marrakech represents a significant milestone — a project rooted in heritage, shaped by storytelling, and designed to offer guests a deeply sensory connection to place.