An exciting and challenging project from Distinction Group

London-based Distinction Hotel Furniture creates sensational hotel rooms for new luxury 5 star Viceroy Palm Jumeirah, Dubai.66b1b0a6-6bb7-42b5-b461-d5117acf9002 resizeThe new and luxurious Viceroy Palm Jumeirah Dubai opened it’s doors this April to welcome visitors with 477 rooms, including 352 guestrooms, 85 suites and 40 hotel apartments located across 16 floors, all with breathtaking views of the Arabian Gulf.

Distinction Hotel Furniture were tasked to bring their craftsmanship to this magnificent Middle Eastern palace, having been contracted to provide the majority of furniture for the development. Producing over 14,000 individual exquisite pieces, Distinction created one of the most desirable hotel interiors of today.03fd200b-45aa-4ecc-9f4d-4c98344710ce

“This has, probably, been the most exciting and challenging project we’ve had. It’s been a pleasure working with supremely knowledgeable and informed creative joint owners, whom one is also the architect. It has been a delight to deal with professionals at this level to create something special” – Mark Elliott, Distinction CEO

b0790698-9df1-4d1c-bf20-0dbc6b201200The sensation of luxurious hospitality, comfort and flawless style is assured with the use of bold, deluxe colours and materials used.


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About Kate Nannery

Kate is a freelance writer for Design Insider. She thinks that the beauty of design comes from great craftsmanship and has a masters degree in tea-consumption. If you would like to appear in Design Insider, please email
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