With Stockholm Design Week just around the corner we got in touch with the Show Director Cecilia Nyberg, to find out what she was most looking forward to at this years event.
For our readers that haven’t visited Stockholm Design Week, what would you say are the biggest reasons to attend?
Stockholm Furniture & Light Fair together with Stockholm Design week are the world’s leading meeting place for Scandinavian design. You will get a good combination: at the fair you can see the latest news and trends in Scandinavian design and there are more than 100 design events that will be held throughout the city as part of Stockholm Design Week.
Is there a theme running through this year’s show?
We don´t have an overall theme, but in our seminar program Stockholm Design & Architecture Talks; this year’s theme is Visionary Thinking.
And the theme sustainability is always present.
What are you particularly looking forward to?
I´m looking forward to see the new area we have created in the Victoria Hall, which consists of Design Bar, which combines an exhibition with a top-class restaurant and integrated with Stockholm Design & Architecture Talks. Together, they form a completely new area for listening to lectures, eating good food and socializing. Designer Luca Nichetto created the framing and the concept, Ratatouille Arena, and chef Lina Ahlin from restaurant Agrikultur in Stockholm created the menu.
If you could sum up the show in one word, what would it be? and why?
The best of Scandinavian design!
At the show you can see the latest news and trends in Scandinavian design. All the premium brands are exhibiting here as well as the young and upcoming talents.