Camira launch Quest
Camira continues its fight against marine plastic pollution with the launch of Quest, an elegant multi-application fabric.
A continuation of its partnership with the SEAQUAL Initiative, global fabric manufacturer Camira has announced the launch of Quest, a recycled polyester fabric containing SEAQUAL yarn, made from marine plastic waste. Joining Oceanic, Camira’s inaugural multi-award winning SEAQUAL fabric which launched in 2020, the addition of this new textile cements the company’s longstanding commitment to creating fabrics woven from sustainable materials.
With a lightly textured surface, and a balanced hopsack weave enhanced by discat-dyed SEAQUAL yarn, Quest is simple in its aesthetic, and coloured to create a subtle two-tone weave detail. Bringing a touch of ocean warmth to commercial interiors, the lightweight fabric is perfect for both task and soft seating, and ideal for use on panels.
Collaborating with contemporary landscape artist Maggie Cochran on the launch, Camira has commissioned a largescale artwork to showcase the depth and breadth of the Quest colour palette, with the painting featuring shades taken directly from its range of 27 colourways.
Herself a supporter of ocean protection, Cochran donates a portion of artwork sales to Sea-Changers, a marine conservation charity. Set to be installed in Camira’s London Clerkenwell showroom, the artwork will be available for visitors to view when exploring the new fabric collection.
“Created with a conscience, Quest is a beautiful addition to our SEAQUAL collection of fabrics, and we are so proud to continue our partnership with the SEAQUAL Initiative. Woven entirely from recycled plastic, it really does epitomise waste made wonderful, and, with its casually elegant aesthetic and evocative colour palette, it’s the ideal textile for inclusion in contemporary commercial interiors with a sustainable ethos.” Lynn Kingdon, Head of Creative at Camira
Contributing to reducing marine plastic pollution in a tangible way, each metre of Quest contains the equivalent of 23 plastic bottles. To further assist in the fight against plastic waste, Camira makes a give-back donation directly to the SEAQUAL Initiative for every metre of SEAQUAL fabric sold to support their work in cleaning our oceans.
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