Curtis Furniture and the Hard Rock Hotel
Curtis Furniture are delighted to have supplied the first ever Hard Rock Hotel in the UK. Being involved in bringing the Hard Rock brand back to its British roots was both an honour and a responsibility to relish.
“Shipping supplies from outside the UK carries a risk to the quality of materials and timings of deliveries. To avoid these risks, we wanted to select a British Manufacturer, and Curtis are one of the few with the capacity to supply bespoke case goods for 1,000 rooms over a 12-month project.” – Benjamin Harvey, Category Buyer at GLH Hotels.
Curtis understood the heightened importance of accuracy in bringing the designer’s vision to life when dealing with such an iconic brand. Key to this was our ability to clarify accurately the requirements in advance, working as partners to the architects, Unwin Jones Partnership as we developed an on-site sample room and rolled this out through the whole hotel.
“Our relationship with them goes back over 20 years. We needed to choose an expert partner we could trust to turn around the room refurbishments in a timely manner and with minimal disruption, as the hotel remained fully operational throughout.” – Benjamin Harvey, Category Buyer at GLH Hotels.
Ultimately the success of the project was due to the accuracy and quality of materials supplied by a responsive, client-focused team. The newly refurbished rooms buzz with the energy associated with the Hard Rock brand. The Cumberland Hotel is no longer simply somewhere to stay while experiencing all that London has to offer, it is now part of the London experience.
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