ISH 2017: Experience Water in Revolutionary Dimensions
Strong Appearance by AXOR and Hansgrohe
When ISH, the world’s leading trade fair for sanitation and heating technology, opens its doors in a few weeks, Frankfurt will become the focus of the international bathroom industry. This year, the Hansgrohe Group, with its brands AXOR and hansgrohe, will impress visitors with its latest ground-breaking bathroom and kitchen innovations. From 14 to 17 March 2017, industry professionals, and on 18 March consumers too, can explore the many innovations presented by both brands at the 2.000 square meter booth inside Frankfurt’s Festhalle.
“With our strong brands AXOR and hansgrohe, we have consistently and reliably made a name for ourselves as a leading company for innovation, design and quality,” explains Thorsten Klapproth, Chairman of the Executive Board of the Hansgrohe Group.
“At ISH 2017 we will live up to our reputation again and present sensational novelties,” he adds. “We have taken water in the bathroom and in the kitchen into new dimensions, adding functional value, and thereby creating a completely new water experience for users. By the way: this kind of experience is not only transmitted by our new products, but also by the new Hansgrohe Group booth, which is sure to be an impressive attraction for our guests.” 
Expressive Design and Innovative Ease of Use by Hansgrohe
With its many award-winning innovations and designs, the premium brand hansgrohe shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments with the interaction with water. With these moments in mind, hansgrohe develops ground-breaking solutions that unite extraordinary design, long-lasting quality and intelligent features for maximum ease of use.
At ISH, hansgrohe, will, among other things, be showcasing an innovative solution for the comfortable and convenient control of feel-good, multi-jet showers. Additionally, expressive and consistently geometric design is the hallmark of a new line of showerheads and taps being introduced by hansgrohe this year. The premium brand will also be presenting its new sink combination solutions that make everyday kitchen tasks beautiful and convenient. Every two weeks until the start of the ISH, there will be a preview of hansgrohe’s kitchen and bathroom innovations at pro.hansgrohe.com/news
Consultation and Service on the Fair Booth
The Hansgrohe Group – The Original. will be present at the industry’s leading trade fair with staff from more than 40 countries. The company from the Black Forest town of Schiltach will welcome visitors with an international team of experts from the product management, marketing and sales, technical service and press departments.
The press team will offer daily tours of the Hansgrohe Group’s booth for journalists and the media. The expert-led tours will take place at 10 a.m. from Tuesday through Friday. An integrated marketing campaign, which includes outdoor advertising spaces and the targeted deployment of promotion teams on the fairgrounds, will ensure that everyone interested in bathrooms and kitchens finds their way to the industry’s design leader.