Obo Becomes the U.K. Distribution Partner for Gustav

Leading workplace advisor, obo, has become the U.K. distribution partner for Gustav, the award-winning, office toolbox for agile working.

The first ergonomic and portable solution of its kind, Gustav allows users to carry their workspace with them wherever they go – whether you are working from home or in an office. Light, beautifully-designed and with capacity to hold all the work essentials anyone needs, it also doubles as a laptop stand.

Gustav is the creation of designer, architect and workplace strategist, Chris Pistauer, and brand and digital strategist, Judit Maireder, who run design studio Tuesday On The Beach. Gustav is the first product offering from the studio and was launched in New Zealand in 2017 with an aim to have a positive impact on peoples’ work and lives.

The laptop stand allows an ergonomically correct posture in a number of different environments, meaning that Gustav doesn’t just help move between spaces, but allows a worker to easily adapt to any environment in which they are working.

The American oak veneer finish and curved corners gives Gustav a friendly feel, while the simple minimalist design invites personalisation. The toolbox measures 410x180x180mm and weighs only 1.3kg.

The company’s ethos and vision for the product makes for a harmonious partnership with obo who work with clients including Marriott Hotels, Qantas and Save the Children, to design workplaces that focus on the physical and emotional well-being of its occupants.

On the partnership, Gary Helm, Director at obo, states: “We feel that Gustav has the aspirational design qualities that suit the home office, while adding safety and security to its list of features in the more ‘conventional’ workplace. It sits beautifully alongside some of the other leading brands that we represent, such as Cappellini, Bene and Vitra.”

Chris Pistauer, co-founder of Tuesday on the Beach, adds: “We are delighted to work with obo as our distribution partner in the UK. Obo’s focus on the emotional and physical well-being in the workspace fits perfectly with our design intent of Gustav and our values at Tuesday On The Beach.”

Obo will handle the business-to-business sales for Gustav in the U.K. market. For retail sales, the toolbox is available to purchase online from www.gustavconcept.com


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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