Protocol at Bournemouth’s first Holiday Inn hotel

Located within easy walking distance from Bournemouth beach and the town centre, the Holiday Inn Bournemouth is part of the IHG group and was one of many sites to undergo a refurbishment and brand update. 

Part of plans to innovate guest experience, the spectacular refurbishment of the Holiday Inn Bournemouth was designed by Aspinall Creative and included an upgrade of guest rooms and meeting rooms as well as a brand new open lobby. The open lobby concept embraces the trend towards the growing demand for casual spaces and empowering guests to adapt the space to meet their individual needs. The restaurant, bar, reception and lounge was combined into one communal space, creating a fresh, welcoming atmosphere the minute guests enter the hotel. 

Following the Holiday Inn design guide, Protocol supplied stylish and modern furniture with vibrant and geometric patterned fabrics. A blend of yellow, blue, purple and grey colour tones were chosen for the upholstery and reflected the seaside location of the hotel whilst emphasising a warm impression. Comfortable lounge armchairs, side chairs, and bar stools were chosen together with poseur and dining tables to complete the furniture for the open lobby. The tables and legs of the chairs and stools were finished in combinations of solid oak and white and natural laminate tops. 

Protocol ensured the furniture supplied was durable, suitable for heavy use and accommodated for all natures of guests including those with unconventional working hours needing a place to relax. 

Contact Protocol through the BCFA Product Finder



About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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