DesignLSM have recently completed work on the redesign and relaunch of the iconic Queens ice-skating rink and bowling alley.DesignLSM were commissioned to redesign the interior and brand identity for Queens, helping them to create an all-inclusive leisure destination for families, friends and city workers. The overall concept comprises of 12 stylish bowling lanes, an indoor ice rink, two contemporary bars and the launch of a new F&B offering from famous pop-up restaurateur Jimmy Garcia.A prominent feature in the space is the striking illuminated signage showcasing the newly designed Queens Logo, which leads guests directly downstairs to the central hub of activity. The sense of ‘creating a journey’ is evident through the entire 45,000 sqft space, this was achieved by distinguishing the three leisure offerings, of skate, bowl and dine, through the use of block colour and varying materials; whilst ensuring that the sightlines between all three were kept open and clear.Drawing on the brand’s notable heritage, our designers created a playful and bold design scheme bringing in references to ice skaters and bowlers of decades gone by. They utilised a material palette of timber, bespoke vinyl’s, laminates and glossed ceramic tiles providing the space with layers of contrast and texture. Some of the gorgeous furniture was supplied by BCFA member Hillcross Furniture.The bold colours and fonts in the new design all have a subtle reference to Queen’s nostalgic roots helping to connect the brand with the existing, and to a new audience.