Camira Elevates the Everyday with Upland
Global textile manufacturer Camira has announced the launch of Upland, a beautifully soft upholstery fabric that brings the warmth, depth, and quiet character of the Yorkshire hills into contemporary interior spaces. Inspired by the undulating landscape surrounding Camira’s headquarters, Upland embodies intelligent design from yarn to finished textile, delivering a natural wool-like appearance in a high-performance synthetic construction.
Camira designs and manufactures textiles for every space and sector; from commercial, hospitality and residential, to public transport, including bus, coach and rail.
Upland is an elevated essential for every day, engineered with purpose; celebrating contrast by balancing a simple yet sophisticated aesthetic with heavy-duty practicality. As a mono-material fabric, it is thoughtfully engineered for future recyclability without compromising on durability or comfort. Furthermore, Upland utilises an innovative water-free colouration process, reducing its environmental footprint while delivering an exceptionally rich, layered colour palette.
Crafted using specialist air-texturised yarns, developed and manufactured by Camira’s, the fabric achieves a lofty, substantial handle that remains distinctly soft to the touch. With inherent bleach cleanability, flame retardancy and moisture resistance, it is built to perform beautifully in high-use environments, making it equally suited for task seating, soft seating, panels and curtains in multi-use interiors.
Upland’s tweedy, colour-woven construction blends multi-coloured yarns to create movement, texture, and visual interest across every surface. The collection features an expansive palette of 40 rich colourways inspired by Yorkshire’s shifting landscape. This versatile spectrum moves effortlessly from grounding greys and evolving neutrals – where contemporary greens emerge as the new neutral – to rich aubergines, burnt oranges, and deep reds. The collection also explores lighter dimensions through soft blush tones, sunshine yellows, corn hues, gentle greens, and a full spectrum of blues ranging from cool, crisp tones to deeply saturated teals.
Camira’s Creative Director, Lynn Kingdon, is delighted with the company’s latest introduction:
“This beautiful fabric represents “Made by Camira” from yarn to woven and finished fabric. Upland sits comfortably between synthetic performance and wool-inspired aesthetics, combining everyday practicality with a richly complex colouration and naturally refined appearance. It’s a true reflection of Camira’s design, innovation and manufacturing capabilities.”
This fabric is available in the UK, EMEA and Asia Pacific regions.
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