Creativity Reviewed Seminar #BCFAOPEN

With the BCFA OPEN ‘Spring Design’ exhibition just 2 months away, we thought it would be a great time to announce the line up for our Creativity Reviewed Seminar.

On Tuesday the 28th March we kick off our discussion on creativity with a powerful speech from our Key note speaker Wayne Hemingway.  Wayne will discuss how creativity and community have impacted on many of his most recent projects.  Hemingway Design’s creativity was called upon when finding architectural solutions for their Hillington Square housing project as well as when designing products for many of the UK’s most recognisable brands.  Hemingway Design’s events often support creative businesses through events including Sample, National Festival of Making & the Urban Village Fete, they also offer their support for community initiatives such as the Bognor Regis Creative Hub.

We have collaborated with MIX magazine for our Creativity Reviewed Seminar and are thrilled that Wayne will remain at BCFA Open Spring Design to join our carefully curated panel of industry leaders, which span a wide selection of sectors, to further delve into the topic of creativity.  Our panel will be chaired by David Smalley, Director of Mix Media and will discuss many aspects of creativity including where our panellists find creativity, how creativity impacts their work and the importance of creativity within each sector. ­


WayneWayne Hemingway
Director at Hemingway Design

HemingwayDesign has grown into an award-winning creative agency, which originally sprouted from the globally-acclaimed fashion brand Red or Dead which was founded on a market stall in Camden by two young lovebirds who had no idea what they were about to embark on.  House of Hemingway has grown to include the multi-disciplinary and award-winning HemingwayDesign, HemingwayDigital and Hemingway-directed events, such as The Vintage Festival, Classic Car Boot Sale and The Urban Village Fete. All of this is led by two generations of the Hemingway family and a pool of talented designers.


DavidDavid Smalley
Director at Mix Media

David will chair our panel discussion.  ‘My last 25 odd years in B2B magazine publishing has led me to the conclusion that the three key elements to a good publication are: Who it goes to, how compelling the content is and just what impact the design has.  Historically B2B titles are not as sexy as their consumer cousins, however the design remains vital and perhaps the most important of the three elements.  If you don’t grab the reader’s attention the content can be irrelevant.  I think magazine design is black and white, its either good or bad.  Unlike a chair or building, that will split opinion because of its very subjective nature, magazine design is either great or rubbish.  When the publisher get all three right they come up with titles like: Grazia, The Economist, Wired and Monocle)’

RichardRichard Stevens
Founder & Creative Director of forpeople

Richard Stevens is one of the UK’s leading designers. His career includes working with iconic brands around the world as founder of design company forpeople and defining the future of one of the world’s leading airlines as creative director of British Airways. He first came to attention as chief designer at ingeni, Ford Motor Company’s global design centre, where he led advanced automotive design programs for premier automotive brands including Aston Martin, Jaguar, Land Rover and Volvo. After a short time as design director at global branding agency Fitch, Richard founded forpeople in 2004 – with just four people.  The firm has grown to over 90 people today, with Stevens responsible for a team whose talent, experience and consumer knowledge has led to forpeople developing strong relationships with premium global brands such as British Airways, The Boeing Company, BMWi, The Coca-Cola Company, Cunard, Fujitsu, Intercontinental Hotels Group, Herman Miller, Panasonic and Yamaha.  When asked what creativity means to him, Richard explained:

‘Design/creativity is about doing the right thing for the right reasons. It isn’t about decoration. It’s about striving to anticipate the best answer to a real customer need, in a way that works for business and the world around us.’


ScottScott Barwick
Design Associate at Map Project Office


Scott graduated from the Nottingham and Trent University in 2007 with a degree in Furniture and Product Design. Upon graduating he worked as a designer for BarberOsgerby helping develop some of the studios iconic pieces such as the Olympic Torch, Filo Sofa, and Piton Stool. From 2010 to 2012 Scott worked for Marc Newson and rejoined as an associate at Map in 2012.  Since then he has led some of the largest projects in the studio for clients as diverse as, Sonos, Honda and Transport for London.



LaraLara Marrero
Strategy Director at Gensler

With an education that spans psychology, advertising, marketing and cultural anthropology, Lara has honed her ability to translate complex global consumer trends into understandable, workable and profitable outcomes for her clients. As Strategy Director and a Firmwide Leader for Gensler’s Retail Practice Area, Lara informs the design process through research, trend analysis, and her knowledge of business, brand, and consumer needs. She is focused on how users engage with brands, helping to deliver an experience that considers the roles that brand, service, storytelling, experience and environments play in connecting with customers and employees. These insights are applied to a variety of projects, including retail, workplace, hospitality, and entertainment experiences, and large-scale mixed-use developments.


Our Creativity Reviewed Seminar will take place at  BCFA Open Spring Design on Tuesday the 28th March, we will begin with our Key Note Speaker at 4:00pm followed by our panel discussion at 4:30pm, London – The Old Truman Brewery.  Register for this event here




About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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