Milliken Flooring & 25 Hours Hotel

Design Insider is thrilled to share BCFA Member, Milliken Flooring feature in an exciting project. Founded in Hamburg in 2005, the 25 Hours hotel group thrives on making a statement. With its distinctive, and often quirky design style and a mission to create “soulful spaces…based on dynamism, surprise and a touch of adventure,” the company now boasts a network of hotels across Europe and beyond.


When it’s Frankfurt hotel ‘The Trip’ was developed in 2018, the flooring specification was crucial to achieving its aesthetic ambitions for the project. The design team, including group co-founder Ardi Goldman, Frankfurt-based artist Michael Dreher and interior design company Morgen & Co., developed a travel-themed design scheme, summed up with the phrase ‘AROUND THE WORLD IN A DAY’ emblazoned across its façade. Set inside a modern glass and brick building, the hotel has a fun, vibrant interior that’s in keeping with the general 25hours aesthetic. The open-plan lobby, rooms and public spaces are a mix of swanky designer furniture and travel-themed exotica in the shape of maps, wallpaper, and photos. Milliken’s modular carpet collection Clerkenwell was chosen to meet the bold brief for colour, comfort and a strong sense of fun!

The Clerkenwell design collection, first launched in 2015, is a strong, graphic celebration of London’s vibrant interior design quarter and the home of Milliken’s iconic showroom space. Since then, in line with its popularity, the collection has grown and now includes 9 different designs, 8 of which are created using Milliken’s innovative Millitron® digital colour placement technology. For The Trip hotel bedrooms the bold lines and angles of Three Corners and Angled Walk and the sweeping curves of Circle Top View and Time Piece were selected for the project. For the corridors, the textural carpet planks from Milliken’s Arctic Survey collection were installed. Sympathetic to the design theme, the carpet colours for the hotel rooms were chosen to tone perfectly with the furnishings and wall coverings. Rich, deep earthy tones of reds, rusts and greys were used in some rooms, while turquoise hues and acid greens were used in others. In every case, a stunning, harmonious cacophony of colour!

Where hotels have traditionally used broadloom carpet, they are now increasingly recognising the benefit of using modular flooring. Milliken’s Design and Marketing Director, Alison Kitchingman explained:

‘We are seeing more and more hotels turning to high performance modular floor coverings, including tiles and planks, for both design flexibility and practicality. The 25 Hours hotel installation is a great example of why this is the case.’

Depending on the design, modular offers the flexibility to create a bespoke floor and with its multiple, co-ordinating elements, the Clerkenwell collection has almost infinite opportunities to do this. From a practical perspective, the tile format also enables easier replacement for maintenance or for accessing underfloor services, something that busy hospitality industry truly values. For additional underfoot comfort and wear performance, Milliken’s premium Comfort Plus® cushion backing was used in the corridor products and Comfort Lite for the bedroom areas.

25 Hours is also a company with a conscience with strong credentials for social responsibility. These are values that were clearly aligned with Milliken which is led by a mission to ‘doing the right thing’. These are not just idle words as Milliken has been named as one of Ethisphere’s World’s Most Ethicial Companies for the 14th consecutive year. The products chosen for the project were made with yarns manufactured from recycled nylon.

Milliken continues to work on hotel projects ‘going modular’ throughout Europe.

Contact Milliken on the BCFA Product Finder.

The BCFA Product Finder is a unique search engine created especially for interior designers to source contract furnishing companies. Utilising this platform will support your findings for upcoming projects, with over 200 members profiles showcasing the latest product launches, new materials available, industry news, and design trends.

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About Jess Mockler

Jess is the Marketing and Membership Executive at BCFA and Design Insider. She has a passion for design, marketing and events with a history of working closely with designers in the interior sector after finishing University in Event Management.
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