Officially launched during Clerkenwell Design Week, the new Morgan London showroom is a stunning gallery style space with double height curved glazing that fronts no. 1 Dallington Street, Clerkenwell, London.
A highly respected and long-established brand for the hospitality sector, Morgan furniture collections are ideally suited to the developing workplace culture – one of the many strategic reasons for choosing to establish a base in Clerkenwell. The company offers a fresh approach to workplace using comfortable, boutique hotel design.
The brief for the design of the new showroom was to create a space that was welcoming for customers to meet and also for use as an event venue and exhibition space. This was successfully put to the test during Clerkenwell Design Week when hundreds of visitors, customers and partners dropped by; visitors ranged from event-goers who wandered in to relax in a comfortable chair with a coffee, through to busy designers who were keen to meet the new Morgan Clerkenwell team and see the latest furniture launches.
The 2500sq ft of office and display space, including a mezzanine level with views down onto the main showroom floor, proved to be a fabulous venue for an evening drinks party when guests officially helped Morgan to warm their new London home.
With a striking appearance, the showroom exterior references Art Deco architecture. The curved façade features large windows of glass bricks alongside new clear glazed panels and door that now proudly carry the Morgan logo.
Previously a photograher’s studio, the showroom refurbishment balances three elements: clean contemporary lines, existing industrial features and beautiful craftsmanship. Douglas Fir was selected for the solid wood flooring and, for a contemporary twist, has been finished with clean white soap. Functional lighting has been combined with feature lighting, including statement Butterfly pendant lights from British designer Tom Raffield, which hang above the new product showcase area just inside the entrance. A new collaboration with London-based design practice Craig Jones + Partners was on display here for the launch called Tokyo. This striking collection of lounge chairs with a layered design effect is currently under development for future production at the Morgan Hampshire-based factory.
Among the many products on display are Brompton and Pimlico, the two latest seating collections from Morgan to be awarded Design Guild Marks for 2014.
All Images © Morgan 2014