Bespoke by Evans at Alton Towers Hotel

As one of the UK’s premier family attractions, Alton Towers Hotel is the perfect escape for both little ones (and big kids alike). Alton Towers Hotel is a unique experience bursting with colour, imagination, creativity, adventure and fun for all to enjoy – so only truly unique, bespoke contract fabrics can offer enhancement to guests’ experience.

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Bespoke by Evans, working closely with our client and the brand management team at the Merlin Group, set out to create rooms of comfort and fun which greets guests with an arctic adventure – visuals concepts included mountain expeditions, impossibly deep ice canyons and snow-covered mountain peaks. This new adventurous and individual hotel would bring about beautiful landscape-themed spaces for both play and leisure for visiting guests which reflect a trusted brand and family values.



The Artic Explorer room offers high-quality accommodation with fun and familiar superbly designed interior decor. The team at Bespoke by Evans contributed by using a selection of colours and artwork to coordinate and compliment the design concept in a variety of themed rooms. The overall design schemes had the aim to be fun yet practical with inherently flame retardant fabrics offering the utmost in guest safety which providing unique style.



Creating delightful soft furnishings to ‘wow’ guests, Bespoke by Evans designed and digitally printed bespoke artwork which was approved to create bed runners and cushions in a number of rooms.

⦁ Cushions – Beautifully designed flame retardant cushions were produced from our flame retardant fabric offer durability and style. The cushions were designed to coordinate superbly with the themed room and were panel printed to save on time, wastage and cost.Bespoke_By_Evans_Alton_Towers_Case_Study_2

⦁ Bed Runners – The Bespoke by Evans team created a luxury quilted reversible bed runner in coordinating colours and textured inherently flame retardant polyester for the ultimate finishing touch to the room. The bed runner was panel printed front and back, side by side to save time, cost and wastage.


⦁ Brand Identity – All the pantones and various character elements within the project received approval from the client and brand management team to ensure consistency. Each element was designed with the highest level of attention to detail by the team at Bespoke by Evans.

⦁ Quality Digital Print – Every fabric used for the curtains, cushions and bed runners were printed on inherently flame retardant polyester fabric at the UK print facility in Manchester. Each base cloth is certified to British Standards for safety.


To discover how Bespoke by Evans can support your next interior design project, simply visit and request your FREE brochure today.

P.S. Don’t forget, you can save 5% off your next order when you share images and a short outline of projects you’ve used Bespoke by Evans fabrics for. Terms apply.

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About Phoebe Train

Phoebe is a Marketing and Events Executive, who joined the BCFA as an English graduate in 2021. Working closely with designers and BCFA members, Phoebe has published an array of content for Design Insider.
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